We had the good fortune of connecting with Renata Farah & Matteo Bruschi and we’ve shared our conversation below.
Hi Renata Farah &, we’d love to hear more about how you thought about starting your own business?
Our thought process behind starting your own business was: _ How can we use all our knowledge in business and mindset to solve a problem of a niche? _ What are their biggest roadblocks and how can we help them to leave this painful place of being stuck in the fastest and most effective way possible? That was how The Mindbug and The Small Biz Accelerator were created. As a business entrepreneur, there’s nothing more painful than being stuck in a place you don’t belong. So our business was born out of a need to help other people that are starting off in business to make them become their own boss, have satisfaction with their business, achieve financial freedom and live in their own terms….. in the fastest way possible. With laser focused tools, resources, mindset and “no fluff” frameworks in a step-by-step proven process that give results.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
After many years of trial, error, studying, masterminding, and finally succeeding in our own business, we realized that there was something missing out there. And it was a straight forward, “no fluff”, easy to understand course that could teach “wanna be entrepreneurs” all the business foundations in a really simple, straight forward way. We were in this painful place of overwhelm and we hated it. So, after so many years in business, we realized that we had enough knowledge and experience to help others to don’t be stuck in this very uncomfortable place and to give them guidance to avoid some of the basic mistakes we made (and most of the entrepreneurs make) when starting off a business. And that’s how came the idea of the Mindbug and the Small Biz Accelerator online course! We want to be a positive influence in the mind of the hundreds of thousands of starting ups entrepreneurs, helping them with tangible tactical business skills and giving them the mindset to succeed. Accelerating their process by giving them the knowledge (and awareness) to avoid mistakes that can make them stuck so they can keep moving forward. You know, ultimately what really helps someone to move the needle in their business is not having a genius idea but to find a solution to a problem in a niche. The focus has to be in the customer and we must have a good reason why we are in business other than making money. And ultimately, the entrepreneurial mindset is an undeniable key for succeeding. So, the Small Biz Accelerator help entrepreneurs to create a solid foundation in their business building blocks process. We go through it in 6 weeks (+ 1 bonus week). It’s a very comprehensive course, breaking it down, we cover all the business foundations – Customer Avatar, Offer, Message, Pricing, Sales, Sales Strategy (Organic and Paid). We provide a done-for-you sales funnel and a full week on how to advertise on Youtube. We just took the “complication” out of it and kept it super simple. And by the end of it you get a bonus session of productivity tactics. So now that they have all the tools in their hands, it’s time to have a clear vision for the future, avoid procrastination, manage their time and keep moving forward empowered! We also provide a weekly free webinars and anyone can join. We talk about a business topic, tactics or mindset. They just need to request access to our Facebook group: https://www.facebook.com/groups/smallbizacceleratorr What make us different? We want people to wake up every Monday excited to go to work. Celebrating life, celebrating success, living in abundance, with financial freedom and having satisfaction with what they are doing. We want to create an impact in people’s lives. We often say to our students: “We are teaching the entrepreneur that you will become. You will be a completely different person by the end of the course. You will become confident, empowered. Your business profitable, your life abundant and you will be ready to help anyone around you to be the same.” The power of empowering people is that they become stronger and more confident, especially in controlling their life. They are then able to then teach others. It’s a chain reaction of progress. It’s really, really exciting. PS: We chose the “bug” from the Mindbug very carefully. It is represented by the firefly. The symbolic meaning of the firefly has a lot to do with magic. It’s not just that fireflies are an enchanting sight (they sure are!), they also use their magic to attract what they want. Fireflies remind us that we’ve got to let our light shine to be seen and attract the good stuff we desire in our lives.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
My favourite places in Houston are: – Nasa, absolutely humbling experience – Kemah Boardwalk, such a good vibe and great restaurants around – Black Walnut Cafe _ And True Food Kitchen is one of my favourites 🙂
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
There’s no way for someone to succeed alone. I have the mentorship from Mariana Farah, she is my cousin, and have a small business of spiritual mentorship. Every mentor needs a mentor. She’s been guiding me and my partner, helping us to keep ourselves accountable, giving us clarity in our goals and journey in life and business. Her business is called: Message of the Mentors, she is originally from Brazil. https://www.marianafarah.com.br/
Our podcast in Spotify: themindbug or https://anchor.fm/
Other: You can find the course from the website, but here is the direct access: https://courses.themindbug.com/