We had the good fortune of connecting with Reyne Hirsch and we’ve shared our conversation below.
Hi Reyne, what’s one piece of conventional advice that you disagree with?
“Build it and they will come”What should our readers know about your business?
Many years ago I landed a job as on air talent for a popular national TV series. Little did I realize the skills I would learn from being on the show. I spent a lot of time meeting the press, juggling live interviews and those via phone. I met a great array of news anchors, producers, newspaper editors, writers, etc. Before long, I was not only making a name for myself, but helping some of my friends with businesses secure media of their own. Helping others was just a favor to friends, and never intended to be a business, but before long I was spending more time arranging interviews for my friends than I was for myself. Since I was on the set just a few months out of the year, I decided I’d spend the rest of my time pitching stories for celebrities, athletes, and friends businesses. What I have learned is “Build it and they will come” is one of the biggest misnomers out there. You have to work at your business every.single.day. That means having a great website, social media presence, follow up, team of people, and finally, a great publicist that is an amazing storyteller that can get the media just as excited about your business as you are!Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Welcome to Houston…there are so many amazing places to visit while here. Places to eat: Federal Grill – Shepherd or Hedwig Locations. The menu is the same, yet both are different experiences. Hedwig is bigger, brighter and filled with neighborhood people. Shepherd is low key, quiet, and feels like “Cheers” every time you walk in because “everybody knows your name” Drink: Steak 48…its always a scene Hangout: Kemah Boardwalk- my favorite “just outside of town” getaway for fresh air, cocktails, and a little boat watching. Visit: MFAH – whether you are a fan of art or not, this is a must do. Memorial Park – Spend the afternoon playing tennis, hitting golfballs, or just enjoying the great outdoors.Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I could have never had as many doors open so early on in my career without the kindness of my friends. Their belief in my abilities to “make it happen” are unwavering. Their commitment to connect me with new clients, brands, writers and producers has helped take my small PR firm to an entirely new level. For that, I am forever grateful.