Meet Reyne Hirsch: Publicist, Marketing Guru

We had the good fortune of connecting with Reyne Hirsch and we’ve shared our conversation below.

Hi Reyne, putting aside the decision to work for yourself, what other decisions were critical to your success?
Knowing when to outsource tasks to someone else makes all the difference in the world. Surrounding yourself with capable people to handle certain aspects of your business that are not a good value of your time is key. For example: Packing boxes and shipping products can be the way you get product to your customer. However, should YOU be the one doing it? No. It is not a good use of your time. If you can’t afford employees, enlist friends, your significant other…. Your time should be spent on developing new customers, retaining the relationships you have with existing customers. Packing a box might seem like a simple task and something you can do quickly, but it takes your time away from focusing on the more important tasks that only YOU can do.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Early on in my career as a television personality I realized the value of good PR. Getting my name in front of the masses to help solidify me as an expert in my field was going to be the key to future success. Unfortunately, early on I didn’t have the ability to pay for a publicist, therefore I was going to have to act as my own PR team until I could hire one. Creating relationships with the media would end up being one of the reasons so many future opportunities would come my way. It also taught me what kind of stories the media looks for, and how to pitch them. Those relationships built early on made my transition from TV personality to publicist easy. I knew how to craft a story that would be interesting to the press, and who focused on what types of stories instead of pitching blindly. You never know when the media is going to need a quote from the type of client you represent, but I can promise, if you make their job easy by providing complete information that is factual, precise and easy to follow – they will want to work with you again. Also, saying thank you, or sending a note of thanks (in the mail, not email) goes a LONG way.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I love hanging out at Memorial Park. Its such a pretty place to throw down a blanket and people watch. You can grab a smooothie, bring your clubs and play a round of golf, or simply go for a walk in the great outdoors.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I am forever thankful for all of my friends and family who have supported me over the years. When times have been tough, they are the first ones there reminding me of my successes and encouraging me to keep moving forward.