We had the good fortune of connecting with Samantha Uribe and we’ve shared our conversation below.
Hi Samantha, every day, we about how much execution matters, but we think ideas matter as well. How did you come up with the idea for your business?
I have always been the baker in my family for as long as I can remember, and I’ve collected so many hobbies: DIY crafts, woodworking, graphic design, and photography. Once I became an aunt to two adorable nieces and got to help plan, decorate, and bake for a few of their birthday parties, I realized I could join all my hobbies into a unique business. Working with my sister to decorate for celebrations helped me realize how non-creatives or busy individuals may struggle with pulling together the pieces to make an event beautiful and memorable. With Honey and Lavender, I strive to make our clients’ visions for their events a reality and provide exceptional service. We are on a mission to become a one-stop shop for custom decor and baking needs for any event.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I am a lawyer by day, helping fight for immigrant and employment rights. I am a first-generation college and professional school graduate and am so grateful for my parents’ sacrifices to help me establish myself in my profession.
As much as I enjoy my work, the law isn’t a very creative field, and I longed for a fun and enjoyable outlet. Thus, Honey and Lavender was born. I get to craft, design, bake, and decorate to my heart’s content, and I love it. I’ve found that the organizational skills I’ve developed as an attorney really help in planning and executing an event.
Starting my business definitely wasn’t easy. I struggled for a while to just to launch. I was nervous (and honestly, scared) to put myself out there. I found myself making excuses for why I couldn’t begin promoting my services: I needed a website, I needed to develop all the marketing plans, I needed to learn SEO- so many excuses. When I finally admitted it to my husband, he gave me a pep talk and reminded me I had everything I needed to get started and the only thing standing in my way was myself.
The biggest lesson I’ve learned along the way is that the most important thing is to just start and just try. Everything else is figureoutable.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I enjoy exploring all the yummy food in the city- Greek food at Niko Niko’s, sushi at Oishii, Mexican food at El Tiempo, a great burger and fries at Barnaby’s, or a yummy dessert at Crave Cupcakes. I love to catch an Astros game at Minute Maid Park with my husband and explore all the cute little shops in the Rice Village. If the weather is great, we’ll walk the trails and enjoy the city skyline at Eleanor Tinsley Park.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My family and friends are a huge support system for me. My family members were some of my first clients and I am so grateful. My sister and mom, in particular, have supported me, encouraged me, and have even stayed up late with me to help finish tasks before events. I am also grateful to my fellow small-business amiga, Mallory Duncan, for recommending me for The Shoutout series- I am inspired by her journey.