We had the good fortune of connecting with Sherice Woodson and we’ve shared our conversation below.

Hi Sherice, what was your thought process behind starting your own business?
I have always struggled on and off with my skin. Going through phases where my skin would be pretty clear then boom a huge breakout. Sometimes it would last for a couple of weeks to a month. Being a makeup artist and working for a big beauty retail company I had access to an abundance of top skincare products. Of course I would try them in hopes of getting my skin under control, sadly realizing it wasn’t getting me any results and even making it worse! I had a conversation with my grandmother one day who’s 85, as she talked about how she’d use shea butter and certain herbs to not only heal but to keep her skin glowing and youthful. Of course I believed her because her skin looks absolutely amazing with NO wrinkles! Yes I said NO wrinkles! Smooth as butter! Okay! So I said to myself why am I using all of this “genetically modified” so to speak skincare. I went back to the roots of why God even put certain herbs, fruits and vegetables on this earth! After doing countless research on benefits and uses of certain herbs and natural ingredients I found so much information. Also on how many cultures use different natural skincare routines/remedies like Africans, Koreans and many more! I wanted to help others to either heal or improve any skin conditions they had whether it’s acne, eczema, dry/aging skin and more! So as a result of that came Urbiana Beauty! I wanted to curate a beauty/skincare line that represented culture, sustainability and getting back to our roots with a modern twist! Skincare and beauty that’s clean, natural, plant-based and affordable so that everyone can experience luxury and healthy skin in a bottle.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Urbiana Beauty is a mix of luxury, modern, edgy and just fun! My brand is an experience an experience of modern self-care. We are here to upgrade or just open the door to self-care, which is so crucial to your mental health and just overall well-being. For my business I am always the most excited about creating new products. The whole process of mixing different ingredients, adding earths food to my products in hopes of changing someone else’s life. I got to where I am in business today by always having faith, working hard, and speaking life into not only my business but myself. Having your own business or just being an entrepreneur is never easy, you have to make sacrifices. You always have to have faith even when you cant see the success. I have learned to make something out of nothing. I didn’t have open resources to money or materials, I had to work hard to obtain the bare minimum. That’s what makes me so proud of where I am to this day. Lessons I have learned along the way is learning to have work, life and balance. Those are very important to becoming successful because if you burn yourself out you can’t operate at full capacity for yourself or your business. I am also still learning to be on a disciplined schedule, this one is the hardest because you must be consistent. Take it one day at a time and you’ll get there! I want everyone to know I really poured my heart and soul into my brand and creating my products, I just want to help people be their best selves.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would like to first thank God he really deserves all the credit behind my successful business! I would also like to shoutout my mother, father, significant other, my grandparents and my social media family for their continuous support throughout my entrepreneur journey. Thank you so much I love you guys.

Website: www.shopurbiana.com

Instagram: https://www.instagram.com/urbianabeauty

Facebook: https://www.facebook.com/Urbianabeauty

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