We had the good fortune of connecting with Shohreh Davoodi and we’ve shared our conversation below.
Hi Shohreh, can you walk us through the thought-process of starting your business?
Back when I was an attorney, every day I dreaded going into the office. I wasn’t passionate about the work I was doing, and it felt like I had to perform a more “professional” and palatable version of myself for my colleagues and clients, rather than show up as the person I know myself to be. My thought process behind starting my business was that I wanted the freedom to show up as my whole, real self at my job, and I wanted to do creative work that made a tangible difference in people’s lives. While I knew that running a business wouldn’t be easy, I yearned for the power it would give me over my daily life and career.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
As a self-trust coach, content creator, and podcast host, I help people live their lives with intention and step into their magic. I teach people how to embody consciousness practices, care practices, and courage practices, so they can create the kind of life and impact they’ve been dreaming of. Importantly, I believe that my clients already have all the wisdom they need within them. My job is simply to help them unlock that wisdom through tools, strategies, and mindset shifts. I’m in constant awe of how incredible my clients are, and I love helping them show themselves the same reverence that they show to others.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I’m located in Austin and I love showing people around this incredible city (or at least I did pre-pandemic). My go-to places are Bouldin Creek Cafe for brunch, Barton Springs for swimming, Turkey Creek Trail or Walnut Creek Metropolitan Park for hiking, Caffe Medici for a caffeine fix, Viva Day Spa for relaxation, Bishop Cidercade for drinks and games, watching the bats from Lady Bird Lake for a touch of something touristy, Lucky Robot or Uchiko for dinner, Roosevelt Room or Midnight Cowboy for fancy cocktails, Rain on 4th for sweaty dancing, and Arlo’s for greasy late-night eats.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My content and coaching are influenced by the work of many wise culture makers, including Evelyn Tribole and Elyse Resch, Lindo Bacon, Sonya Renee Taylor, Kelly Diels, Ijeoma Oluo, Christy Harrison, Kristin Neff, Megan Rapinoe, Ilya Parker, and adrienne maree brown to name a few. Anytime we’re discussing success, I think it’s also important to discuss privilege. While I have certainly worked hard, I was born into a lot of privilege that has affected how I interact with the world and how the world interacts with me. Starting my business would have been far more difficult if my skin was darker, if my body didn’t conform to societal standards of beauty, if I didn’t have access to higher education, and if I didn’t have a financial safety net that allowed me to take the monetary risks necessary to pursue solo entrepreneurship.
Lauren Logan Photography Woke Beauty