We had the good fortune of connecting with Sored Hall and we’ve shared our conversation below.
Hi Sored, what was your thought process behind starting your own business?
I started doing art as a hobby right after my daughter was born. I needed a time to express myself and I wanted to be good at it. Little by little people noticed it and requested custom arts and also asked me to teach them, that’s when I realized I needed to start my watercolor and calligraphy business to sell my art and teach what I have learned on my own.
Alright, so let’s move onto what keeps you busy professionally?
My art is faith-based related. I started my calligraphy journey writing Bible verses and prayers for myself. I thought that this was the best way to be more in touch with my faith. A little after I started doing calligraphy, I added watercolors to my lettering and seeing all of the different colorful strokes gave me a reason to keep experimenting with this new media. The fact that I enjoy my time doing every single art, the dedication, the details, the customer service I offer, the packaging, helps me be different. I have my own way to communicate with the client and I see in the reviews that they really appreciate that. I love to offer a little bit more from what they are expecting, that makes me different and seeing all of their feedback afterwards is the best reward. I am where I am thanks to the support from my husband and not giving up when obstacles come in the way. As an entrepreneur, doing absolutely everything on my own has been the hardest part of all this career. I thought I was going to make art and that was it, but there is so much more behind making art and perseverance is essential. It was not easy, especially with a family. We have been blessed with the opportunity of traveling around the country because of my husband’s job and every time we have moved to a new state, it has been a challenge. Every change has affected us culturally and emotionally, and the key is to stay positive, enjoy the little things and to think why are we here? instead of thinking what have we left behind. I have learned to say no to the things that don’t add up. My family is very important, my time with my husband and daughter is very special so I try to organize my schedule and have a good daily routine that won’t interfere much with my personal life. Staying healthy is also a big priority, eating well, working out and having some me time help me have energy and be happy for my family and my art. I am passionate about what I do, I’m constantly learning and practicing. I love to get together with other creatives and share experiences. Becoming friends with people that also love and enjoy what they do motivates me to keep going and I learn so much from their struggles as well. Every single piece of art that I make is a confirmation that I am on the right path.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Day 1, on normal conditions, if my friend is coming to see me in Dallas, TX, I would take her/him to eat the best BBQ we have ever had! We have been living in Dallas for about a year, we didn’t know we were going to settle here after being in New York City and Seattle, we thought God had another destination in mind for us after being in TX for almost a year. In a short period of time and having a husband that is passionate about BBQ, we have visited a lot of restaurants and we found that the best BBQ is found in Hutchins BBQ. So delicious! and the waiting in line is all worth it, haha! Day 2, as an artist and small shop owner, supporting other small shops is important to me and I would take my friend to Bishop Arts District in Dallas. This is a great place to walk around, drink a cup of coffee, listen to the live music from some restaurants, eat ice cream and shop unique gifts. Day 3, Dallas in known for the Cowboys, if my friend is interested in football, going to the Cowboys’ stadium will be a plus. The monument of president Kennedy is a historical place that might be interesting and also the AT&T Discovery District, a great place to have a relaxing evening, have some drinks and take pictures. Day 4, my favorite place in Dallas is the Museum of Art, they usually have different exhibits throughout the year, and each one of them are fascinating. Day 5, my daughter’s favorite places are The Aquarium, The Perot Museum and the Zoo. We can choose one of them to go to and spend the whole day learning and have fun with my daughter. Last day, I am Venezuelan, and it is in me to always show a little bit of my culture to the people around me. I will invite my friend to come to my house to eat Arepas, which is a Venezuelan traditional dish, listen to latin music, dance and have a good time with my family and friends from Venezuela. A great way to close the week.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My husband. His name is Elijah Hall. He has been my number one support. He helps me with every single decision I make in my art career, he gives me the time I need to complete orders, he wants me to do what I love and he always gives me his honest feedback. Without him, none of this wouldn’t have been possible.