We had the good fortune of connecting with Stephanie Rhoden and we’ve shared our conversation below.
Hi Stephanie, can you walk us through the thought-process of starting your business?
Well, ultimately, the freedom of being an entrepreneur is what really drove me to start my own business. Designing is something I truly enjoyed doing as a hobby, whether it was doing a flyer for a friend’s birthday party, designing business cards for an old high school friend, or creating a book cover design for an upcoming author. After hearing all the compliments on the work I did, and how my designs changed my clients’ businesses for the better, I officially started Sedona Designs (www.sedonadesigns.ca) during the pandemic in 2020.
Turning something that I was passionate about into a business – something that continues to help my clients create their dream brand – is one of the many factors that keep me motivated to continue designing. I wanted to help as many business owners as I could with their businesses and, soon enough, I was working with business owners in the US, UK, Canada, and Australia, and Sedona Designs quickly scaled into a business that I saw myself doing long-term.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Sedona Designs, proudly black-woman-owned, started back in 2020 during the pandemic. The word ‘Sedona’ really means fierce and on-trend, so incorporating that into the overall voice and vision of the brand really helped us stand out amongst other designers. I wanted my clients to understand that they could have professional branding and still be bold, vibrant, and fierce in their use of colors. I feel that’s what helps me and my clients stand out the most.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I would plan a week filled with excitement! We would visit different black-owned restaurants, clubs, attractions, and musical festivals, and take in all the historical and fun-filled events happening at the time. I am a huge movie lover, so we would definitely catch a movie. Seeing that I absolutely love swimming, we would plan a day for the beach or pool.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Well, first and foremost, I want to thank God for his blessings and grace. Without it, I wouldn’t have the faith, determination, and foundation I needed (and continue to need) to keep going. I want to also thank my biggest support system; my parents, my family and my friends, for their advice and for steering me in the right direction to be the very best that I can be. A few of my friends and family were my first clients and, I will be forever grateful to them because, without them, I would not be where I am today. Lastly, I would like to shoutout the many talented designers that I have come across in my years of designing. We have built a bond and have taught each other a lot, and I would not have grown in my design skills without the feedback and design challenges amongst us all.