We had the good fortune of connecting with Ty Morrison and we’ve shared our conversation below.
Hi Ty, what do you attribute your success to?
When I think back to the success I’ve had in school, throughout my career, and with my passion project Your Glass or Mine, it all stems from my drive and work ethic. Since I was a little girl, my mother has always pushed me to not operate in complacency. For example, when I was in high school she never let me settle for any grade below a B. She’d sign me up for a tutor or make me visit the teacher after school. She’d do whatever it took to help me better apply myself. And, when I put in that extra work, I’d see those grades improve. This type of push engrained a tenacity within me that led me to always put my best foot forward. It’s that same drive that I’ve carried with me into my career and honestly everything that I do. And one other thing that’s worth mentioning when it comes to the success of Your Glass or Mine is coming to terms with owning who I am and what I bring to the table. There’s a lot of people on the gram who love and talk about wine. It’s easy to get discouraged when you’re trying to find your place. Being able to block out what others are doing and just focus on my niche has saved me a lot of disappointment. I stay in my lane. I own my voice. I know my strengths. I understand who my audience is. And that has helped me focus more on developing my brand in a way that is true to myself and impactful.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Your Glass or Mine (YGOM) is the inside source to helping wine lovers elevate their wine experience without all the traditional etiquette tied to it. I offer content and services that makes wine consuming fun and easy. I currently have the blog that provides wine recommendations and tips to help the everyday person who enjoys wine, but may not know a lot about it better understand their palate. I like to meet people where they are on their journey with relatable content that they can apply to their every day lives. For example, if you like sweet wine, I have a post with recommendations outside of Moscato for readers to try. Or, let’s say you’re really into fitness, I have a post that offers advice on how to modify your wine consumption so that you can still meet your goals. It’s all about making wine consuming fun and easy! Managing a blog and a full-time PR job can be exhausting, but I’ve improved on my consistency and as a result saw my viewership double last year. After my brand relaunch in 2019, I had my heart set on expanding the brand into a business, which became a bit of challenge in 2020 with the pandemic. I was planning to dive into the service leg of the brand with my wine consulting, but with everything shut down and events not really happening I had to put that plan on pause. In an effort to keep the brand growing, I started a virtual Zoom series called Wine-Versations. Each month, I get together with a small group to talk about different topics (i.e. relationships, self care, quarantine life, etc.) over wine. It’s been a really positive outlet for people during these unsettling times to create a sense of community around good wine and conversation. Now, I’m partnering with different wine producers to feature their wines and talk about them during our conversations. I may have had to take a detour with turning my brand into a business, but I love the way that YGOM is evolving. Whether you read the blog or participate in one of my events, you know that you’re going to experience wine in a real, authentic way that not only gives you a better understanding of your palate, but will help build your confidence when making wine decisions.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I feel so old these days. I don’t really kick it like that anymore, but you can never go wrong with a brunch or happy hour when visiting Houston. The Houston food scene is amazing, so I’d recommend that we try something different like Helen’s Greek Food + Wine or Oporto Fooding House + Wine (notice the wine theme). I also love the art scene in Houston, so I’d recommend going to the Museum of Fine Arts and doing some type of mural tour. The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
There’s too many to call out individually, but definitely my family and friends. I don’t say thank you enough to them. Whether it’s reading and commenting on my blog, participating in one of my Wine-Versation sessions, or helping me promote my wine consulting services—I am surrounded by a great circle of love that supports and believes in me daily. I’d also like to shout out a sermon by Bishop TD Jakes called “Know Your Role” (check it out on YouTube) that has given me peace about my journey with Your Glass or Mine and given me the confidence to take the brand to the next level.
Your Glass or Mine