We had the good fortune of connecting with Veronica “VeetheNP” Southerland and we’ve shared our conversation below.
Hi Veronica “VeetheNP”, do you disagree with some advice that is more or less universally accepted?
That the staple of being a successful, happy individual is to finish high school, go to college, get a good paying job, work for someone else for 50 years only to retire with a pension & a pen for your years of service! That’s crazy to me!! What we need to start teaching our children is the idea of entrepreneurship and innovation in whatever area they desire to show them how to create a very sustainable approach to truly having it all in regards to wealth ( as defined by other areas than monetary gain, but be inclusive of mental, physical, and spiritual wealth).
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Where do I start? At the bottom… I’m southern girl, that honestly just wanted to help people. Never looked for fame or fortune, but always knew that there had to be more in store for me. After losing 4 million dollars in a homecare business, going bankrupt, losing my dream house, having to divorce my college sweetheart after almost 20 years of marriage, the “reboot”, “restart” and “the begin again” was devastating. But I didn’t really have a choice. I had a young child that was my responsibility. I had to figure out a way to co-parent, and make a living for myself all the while trying to create generational wealth for her. So I rebuilt my practice from scratch but I had experience this time, in what NOT to do, how to ask for help, find resources, not be influenced by what others were doing, but stick to the thing that I knew and that’s how to serve people. I remember working 3 jobs at one point, and waking up in a hotel room after having been to 3 states in the same day, and not knowing where I was because I was so exhausted. I called one of my friends and broke down.. I had to call downstairs to the front desk just to ask what state I was in… talk about scary!! But after grinding, things started to turn around quickly… I was able to open my practice, which developed into another stream of income doing educational seminars for my colleagues that wanted to have freedom in nursing and not be stuck at the bedside working 12 hours shifts for the rest of their career. I went from doing house calls to opening my wellness center Flo Hydration & Wellness Center (which does very well) and that catapulted me teaching others to do what I did. I created a 7 figure business in IV Hydration Therapy, & we continue to grow… and we literally did it by word of mouth advertising mainly! I’m old school, I didn’t have social media in the midst of rebuilding…to be transparent, I struggle with social media to this day, but I am learning how to incorporate it into my brand now! So now the one stream of business has afforded me the opportunity to become very successful in several areas of business.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I love JAZZ, and a good cocktail. I would definitely have to incorporate this into our experience, along with really good food at a nice restaurants.. I’m a self proclaimed FOODIE. My turn-up involves the most relaxed spa treatments, a little IV hydration drip, smooth sounds of the ocean, and lots of laughter.. I love the water so a nice private yacht experience never hurts..
Who else deserves some credit and recognition?
OMG… YES!! Shoutout to Momma Vee for being such a hard-working staple in my development as a young person. Her work ethic was unmatched!! My daughter that keeps me grounded, she tells me all the time what the “in” things are, and not to use the word “cool” (that’s old school rhetoric) lol…Shoutout to my amazing team that has helped me to teach over 1000+ nurses the business of IV Hydration across the country. Thank you to SONSIEL and its members that created a space for someone like me to be encouraged and know that entrepreneurship can be a safe space for those of us in healthcare as well. Shoutout to all of my friends & family that constantly support me in my wild & crazy ideas to push the envelope even when they didn’t understand what in the world I was talking about so passionately!
Linkedin: Veronica Southerland