We had the good fortune of connecting with Yara Baba and we’ve shared our conversation below.
Hi Yara, can you walk us through the thought-process of starting your business?
When I was younger, I would have never thought of becoming a make up artist. At the age of 12 I started doing light make up to school, basically just mascara and lip gloss. As I got older, I started watching make up influencers and Youtubers, trying to perfect my skill. My first semester of college, I had a bit of extra time on my hands, so I decided to start practicing make up looks and trying new products. I was doing my own make up for about a year and a half until I decided to start up my make up page. It wasn’t until two years after that I decided to begin taking clients and doing makeovers. When I decided to become a make up artist, I wanted to make sure that all of my clients felt comfortable and beautiful in their own skin. I wanted to make sure that I was honest with my clients as well as future clients. I made sure to never filter any of my work, for the simple fact of “what you see is what you get.” Also, coming from a small town in Houston, I always felt like I wouldn’t be able to succeed or do well in this industry. I have come a very long way, but there is so much I still want to accomplish. I hope that I get to grow and continue “YaraBBeauty”
Alright, so let’s move onto what keeps you busy professionally?
My journey has not been easy, but it definitely has been amazing. Along the way I have struggled with so many things, and so many people that wanted to bring me down. Nevertheless, I kept going and never let others opinions get in my way. The biggest thing that I struggle with is all of the other things that I do aside from make up. Other than being a make up artist, I also am a college student, And I also have two other jobs. Having time management and being organized are definitely two things that are necessary in my business. I believe that one thing that sets me apart from others is I am 100% honest in my work and everything I do within my business. I also believe that it is always important for the client to leave happy, not only are they paying for the appointment, they are also showcasing my work at whatever event they have. I want every client to be happy with my work, and if not, I will always be kind and courteous with constructive criticism! A lesson that I have learned along the way, is that you cannot always please everyone. Some people may like my work, and some may not, but I always look at the positive side and all of the support that I receive.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If my friend was coming into the city to hang out, I would definitely want to show her a taste of Houston. Houston has so many types of different foods and they are so diverse. I would probably do a small tour of different food trucks or food places. I would also take her to one of the Parks around Houston for a great view of the skyline. For a night activity, I would take her to Truck Yard, for great drinks, food, & music!
Who else deserves some credit and recognition?
First of all, I would like to thank all of my family and friends that supported me 100% throughout my continuing journey. I also want to thank every single one of my clients for trusting me with their make up, as well as any future client that comes my way! I Also want to thank all of my followers from outside of the Pasadena area, even thought they have never gotten their makeup done by me, they still support me 100%.