We had the good fortune of connecting with Zvestly Plantin and we’ve shared our conversation below.
Hi Zvestly, is there something that you feel is most responsible for your success?
As a content creator and business owner, I think the most important factor is being authentic in everything you do. Do not try to fit into a box. Be yourself, and do what you like. Don’t allow yourself to try to conform to society’s expectations. Put out content and products that are true to who you are, what you like, and what you believe in. It makes being consistent and producing quality material so much easier for you when you don’t have to force it.
I post fashion content across Tiktok, Pinterest, and Instagram. There are hundreds, thousands even, of people doing the same. Fashion is something that is constantly changing. I remain true to my style and what I like to wear. I don’t change up my outfits based on expectations or what everyone else is posting. I don’t want to look like everyone else, I want to be me. I want to express myself, not just reflect others. Even if something is popular, if I do not like it I will not try to force it in order to “fit in”.
And the same goes for accepting brand deals. Content creators make money from brand partnerships, be careful not to work with brands that are not a reflection of who you are and what you stand for. For example, I would not work with a brand known to be racist or homophobic. I do not agree nor stand for neither. Sometimes you have to deny the 5 figure deal.
Be authentic. Be yourself. Do what you love.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I’m still not where I want to be. As I mentioned before, I’m still getting started as a content creator. I will say, it is not easy. It requires you to be consistent on multiple social media platforms and everything becomes part of “work”. And life outside of social media doesn’t stop for me to take pictures or make videos. I still have to keep up with a social life, take care of myself, go to school, go to my 9-5 and everything else. While still making time to record the content I want to put out which can take hours at a time.
I’ve learned to plan ahead and batch record in order to overcome this problem. I try to record 1-2 weeks worth of content at a time. And I have a planner where I write exactly when I plan on posting what. This helps with unscrambling my brain and keep things organized. Gives me times to engage authentically when I do post and to still enjoy the other aspects of life that are important to me.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I would take them to a few different places. Houston is known for its food so I’d take them to Kiss, Lost and Found, Kamp, Turkey Leg Hut to eat and hang out. Then a few places with picture ops and good vibes for girl time like Seismique Museum and Museum for Black Girls.
Who else deserves some credit and recognition?
I definitely want to dedicate my shoutout to my group of close friends and my sister. They encourage me and support me without me having to ask. It’s simple as reposting my content, or sharing to people they think might like it. As a micro-influencer who’s just getting started, I tend to think “I don’t have enough followers to…” or “People don’t care if I post,,” They remind and reassure me that I’m doing great and my content is great. I just have to allow myself to take things one step at a time continue to put myself out there.