We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Samantha Varner | Profit Coach – She Collective

Empowerment. My business mission is to create women who believe and achieve financial choice through business ownership. The ability to create the results from a business that a person owns has massive impact. It influences all choice a woman has to work, how much financial security she can create. A lack of dependence on a partner. The challenge that exists with this opportunity is many women are reluctant to own businesses because of the risk of making nothing. I work to change that picture. I believe women can make money at a business with the confidence, skills and deep seated mindset that they are are capable. Each client I work with has a different story, but everyone of them wants to create more opportunity, control, time and choice in her life. They want to contribute the betterment of their families bottom line and the best way to do that is through successful business ownership. Read more>>

Ryan Art | Artist, Producer, & Øutsider

As an artist my work is intrinsically linked to who I am, my worldview, life and moral philosophies, and the message I want to spread. It’s hard to share that vulnerability with someone who just can’t go the distance or is putting on an act. I LOVE collaboration and it’s easier to get in the zone and create with people I’d want/have as friends. And like anyone in the entertainment industry, I’ve been taken advantage of god-knows-how-many times. Read more>>

Tiana Darling | Artist/musician

I believe just being honest is a very important value. Like once someone loses trust in you because you were honest it just ruins everything. If people were more honest i feel things would be different. Read more>>

Amelia Michelle | Singer ,songwriter and producer based in Houston texas

As an artist I value authenticity first and for most. When creating I make sure my lyrics are from the heart . By doing so I can allow my audience to truly feel what I’m expressing and hopefully resonate with what I’m speaking on. I also value using my platform/ music to speak on important social and humanitarian issues in our world today. It is vital that the artist of our generation capture the life changing events happening everyday. The injustice, inequality and much more must be spoken on to help spark change for a better society. This is very important to me ,because I strongly believe in justice, equality and respect for all. Read more>>

Cindy Leach | Marketing and Social Media Influencer

At the end of the day it’s most important to know that I was able to get my clients some new following or make a connection within the community by the way I market for them. I take pride in knowing the name I have built for myself over the last few years can potentially help a small mom & pop business that is either new or just needs to grow – people are my ultimate passion and what matter most in life to me and their success more than my own. Read more>>