In our view, values and principles are the foundation upon which our lives, careers and relationships are built. So, we asked folks we admire to open up to us about the values and principles that matter most to them.

DJ Teddi | Entrepreneur Host and DJ

Integrity: Integrity is important to me because it is the practice of being effective and doing what is right especially when it comes to doing business. You have to have a standard when it comes to success. You can’t call it success if you are not satisfied. Read more>>

Kye Benjamin | Emcee + Brand Consultant

Honesty. Honesty is the most important principle to me simply because it is the hardest characteristic to express. I use to have issues exhibiting honesty within myself and it affected the way people were honest with me. Once I realized being honest with myself in all aspects would make my relationships, platonically and non, smoother, it made it a lot easier for me to build genuine relationships and even strengthened the relationship I had with myself and God. Read more>>

Sherronda Scoggins | Florist & Event Designer

Always choose to do the right thing just because its the right thing to do. I believe a persons integrity affects every area of their life. Read more>>

Lucas/Eilers Design | Interior Designer Firm

Honesty. I’ve learned over 26 years in business that our success depends on our relationships with our clients, our vendors, our employees, and each other. Honesty in every one of those areas is what makes it all work. Read more>>