We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

@DJRareBeing | Disc Jockey

I’ll give you my top three. The principle I value most is to see the good in everything. Even when the situation is bad. I find a lesson or something positive out of every situation. My second principle is to be a person of integrity and good character. My third is to live like everyday is your last. It’s ok to make goals and make bucket lists, but seize the day and what you can do, DO IT NOW. Read more>>

Phoenix Malone | Actor/content creator

Quality Improvement. I believe in continuing to be better at my craft, not only so it can just be better but so that my craft can become so uniquely me that it can’t be copied. I want my creations to feel like it could have only been done by me Read more>>

Ellenah Torres | singer

staying true to who i am, making sure that i grow from each milestone i hit and i am constantly bettering myself and my craft. Read more>>

Ron Davis | Owner/Operator at Los Muertos Beard CO

I would say the value that matters most to me and the way I approach the products I make and the way I treat my customers is integrity. I strive to operate with the highest degree of integrity from product development, marketing and social media content to customer relationships. I believe in honesty through transparency and if I feel like my products aren’t right for someone, I fully disclose that to them. I firmly believe that gaining a sale is never worth losing a customer or being perceived in a negative light. Read more>>

Radejah Woodson | Clothing Brand

The principle that matters the most to me is integrity. I want my customers to always know I care about the quality of my products and will always present to them the best quality. Read more>>