We had the good fortune of connecting with Jasmyne Cameron and we’ve shared our conversation below.

Hi Jasmyne, what matters most to you?
I would have to say integrity matters most to me because it is what keeps me grounded. To me it’s about being consistent in character, honoring my word, and making decisions that align with my faith and values. At the end of the day, it is integrity that builds trust which turns into a solid foundation for the relationships we build. I wholly believe that integrity reflects in everything that I do, especially as someone who has been creating this faith based business.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My career has actually been anything but linear and oddly enough I’m actually thankful for that. It’s a journey that has stretched me, refined me, and shaped me in ways I didn’t expect. What sets me apart is that everything I do is rooted in purpose. I’m not just chasing titles or trends, but aiming to truly build something with eternal value.

I’ve worked across multiple spaces, from sports management and hospitality to entrepreneurship and now having more ministry-focused projects, while being a full-time mom, a graduate student, and someone who has walked through seasons of loss, transition, and redirection. None of it has been easy, but I’m sure it has all been intentional.

What I’m most proud of is that I continue showing up even when things fall apart, because if I’m being honest I could be completely broken right now. I’m excited that I now get to create tools and experiences that encourage people spiritually and practically. Whether that’s through the devotional journal, faith-based apparel, or through the other big plan I’m working on if things work out accordingly. I’m trying hard to create spaces where people can encounter God in everyday moments.

Getting to where I am today meant fully letting go of fear, letting go of control, trusting God more deeply, and refusing to be down and out when life tries to break me. There have been plenty of times I felt unseen, unqualified, and just plain tired but I learned how to rest in God, reset my perspective, and pray my way forward.

One of the greatest lessons I’ve learned is this: the delays, detours, and disappointments don’t disqualify me they prepare me. As long as I keep my character intact and my faith firm, God will use every piece of my journey to lead me where He needs and wants me.

What I want the world to know is that my story and my brand isn’t about me. It’s about reminding people that no matter how far they’ve wandered or how unsure they feel, they can always return to purpose. They can encounter joy again and can rebuild with God.

I pray that when people come across my work, they don’t just see products or content, they feel hope.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
This is an interesting question for me because I’ve been a lot of places and have seen a lot of things. Funny enough though, I do have a friend planning to visit within a month or so and have been thinking about what we could do.
I attend church twice a week and would definitely invite my friend to come as well. We both really enjoy reading so I’d likely suggest hanging out at the Library Wine Bar. Visit Dallas to go to the Museum of Biblical Art. Try going to the park as well to go for a nice walk, there’s also a park that has a piano which I think would be nice for the sake of my daughter, she loves music and would surely want to play that. Houston has so many good restaurants, it’s hard to pick a bad place so I’m sure we’d be covered with whatever we choose.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I must always give all the glory to God first and foremost. He has provided in ways unimaginable for me throughout this journey and He has also placed incredible people in my life. In recent months my church community has been a true blessing in the way they have poured so much love, encouragement and support into me personally especially through a particular season of uncertainty.

Website: https://www.etsy.com/shop/JCJoyfulEncounters

Instagram: https://www.instagram.com/wearejoyfulencounters?igsh=NXhocWpxNXc0emNh&utm_source=qr

Nominate Someone: ShoutoutHTX is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.