We had the good fortune of connecting with Amy Auset Rohn and we’ve shared our conversation below.
Hi Auset, we’d love to hear more about how you thought about starting your own business?
I’m a creative who likes to think outside the box much of the time so trying to fit into a box of 9-5 is a tough one for me. I think I could do it for a short time, but I really need time to network and create art, even if it’s senior portraits or branding images. There’s a freedom in having your own schedule and workload that is really important to me in many ways.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Something that I hear about my photographs a lot is that they make people feel something….and that’s exactly what I’m trying to do when I create an image. Whether it’s the lighting, the subject, or how the subject is interacting with the light and surroundings to tell a story, it all starts because of the way I see light and the world around me. I’ll be walking through my house and something about the light or that corner with a dead plant in it that I brought in after the first frost gets my creative mind working and I get an image or a concept. It inspires me to grab my camera and start creating. It may happen while I’m out and about and I see a great location that has a special vibe I can use for a client. Sometimes my creative ideas are something that I need to plan and set up so I start planning, if it’s a self portrait kind of image, or contacting models and organizing the location and dates….it’s a fun part of the process! Being a photographer as a professional takes a lot of hard work, but when you enjoy it, it doesn’t feel like work at all. It’s really about taking the time to learn your camera, learn how to work with and manipulate light, how to adjust all the fancy buttons on your camera to get the right look and feel to your image, and always remembering that there’s always something new to learn. A professional photographer doesn’t only need to know how to use their camera to create amazing images, they also need to be able to consistently achieve that level of work. It’s important to have a solid understanding of photography, especially if you look at professional wedding photographers. A wedding has elements of fashion, product, food, real estate, portrait, and even journalism aspects that you capture in a span of 8-12 hours! Having a base and experience in each of these genres has been instrumental in helping me decide my direction and, as all creatives, there are a few branches to that because it’s too much to fit into one neat and tidy little box. Although I do photo sessions for seniors, families and headshots as well as weddings, my main areas of focus in my photography business have been with entrepreneurs and their branding images, and with creative photography/teaching. Working with entrepreneurs is exciting because they can tell me about their business, what they’re all about, who they serve and what their goals are and I start to see all of it in pictures that they can use for their online presence, such as their website and social media posts. I see them in a particular setting and the feel of the image starts to come to life in my mind and then I can help them put their message and personality into their images. There’s a lot of chatting and getting to know them in this process that I really enjoy. I love seeing them get more excited about their photo session and become a part of the process. As far as teaching that’s been something I’ve always done and so I’ve taught a variety of workshops to new photographers learning how to use their camera, to creatives who are burned out how to get their creative juices flowing again, and to budding wedding photographers who want to start as a second shooter. I’ll be teaching more in the future….I feel it’s a part of me as much as being artistic.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Although I do travel to work for clients, I live in Indianapolis, IN and it’s a city that has such a variety of things to do and see. Downtown is always fun at Monument Circle and nearby Mass Ave…..Mass Ave is where you can grab a bite to eat then head over to the Circle for chocolate dessert! The parks in the area are great for photo sessions and for getting your hikes in…and even have a little fun on the water at Eagle Creek reservoir. You’ll want to be sure to get out on the water kayaking to watch for eagles! I’ve been a few times and have never been disappointed. There’s nothing like watching an eagle glide over the water right in front of you then grab a fish and fly off with it! A must see for sure! Then when you’ve had a big day and are ready to settle down a bit, there’s a great movie theater that shows a lot of independent films and movies with subtitles on the northeast side of the city. If the evening is too perfect to stay inside, heading over to the restaurant at the reservoir to have a bite and watch the sunset is a relaxing way to end the day.
Who else deserves some credit and recognition?
When I was asked to name someone that I wanted to recognize for their support I have so many that came to mind! I feel very lucky in that regard to not only have encouragement from so many but to find inspiration in such a variety of genres and places. I have to say that I’m incredibly inspired by a fellow photographer I met at the camera shop, Linda Her Vang. She’s an amazing creative photographer who always encourages me and pushes me a little in my art. We have such fun creating together… and chasing sunsets, eating donuts in the dark after a wedding and cussing like we just learned something new. She always keeps it real and fun and her work is as inspiring as she is.