We had the good fortune of connecting with Aalliyah Owens and we’ve shared our conversation below.

Hi Aalliyah, we’d love to hear more about how you thought about starting your own business?
TRULIY A. Beauty was originated in my college dorm room. In undergrad, I experienced a significant hardship that led me to wanting to do something that I was proud of outside of school. Summer of 2020 I was admitted into the hospital for abdominal pain. I had a history of Ulcerative Colitis, so I thought that it was just a really bad flare up. My symptoms began to get worse so I had to have an emergency colonoscopy. I later found out that my Ulcerative Colitis progressed in Crohn’s disease.

I was in the hospital for about a week and a half. I lost a great amount of weight which caused me to become insecure about my appearance. I have been through this weight loss before when I was diagnosed with Ulcerative Colitis when I was 17. This time it hit me differently. It was about to be my senior year and I did not want to step foot on campus. I was a member of the dance team and it was football season. I absolutely did not want anyone to see me like this. This is when I knew I had to straighten myself up because I had goals to achieve. It was not an easy journey, but I made it through with determination, courage, and faith. My circumstance inspired me to want to help make someone else’s life better and promote self-love no matter when depression wants you to think different about yourself.

TRULIY. A Beauty provided me with a light that I did not see in myself. It gave me the motivation to keep pushing forward despite what life may throw at me. It is a phrase that exhibits what everyone should feel and think about themselves. Yes, it is a cosmetics brand, but it is most definitely a lifestyle that I want all people to live.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I created the Rose Gold Mirror Lip Gloss Wand Tube. I wanted the brand to promote luxury vibes while also being on a budget. This was one of the first ideas that came to my mind when I was brainstorming what to launch as my STAR product. My target audience loved them, but I knew that I needed to take it up a notch. I can’t wait for the relaunch this winter because TRULIY A. Beauty will be coming with HEAT!!

I am a firm believer that everything in life happens for a significant reason. Experiencing two autoimmune illnesses at a young age built my confidence in numerous ways. It is not easy to see changes to your body due to something you had no control over. I am absolutely blessed to have a family who continued to love, listen, and care for me during this difficult time. They are one of my biggest motivations to keep aiming for what I believe in because despite calamities, there will also be a blessing at the finish line.

I want the UNIVERSE to know that TRULIY A. Beauty was brought into this world by someone who values its purpose. I will never stop going hard for this brand.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
There are numerous people in my life that contributes to the success I claim today. Most importantly I want to give a shout-out to my parents. I wouldn’t know where I’ll be with them. I am tremendously blessed for them. Next I want to give a shout-out to my older brother. His guidance and wisdom helped me through some of my toughest battles in college. He’s my best friend.

Instagram: @truliy.a.beauty

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