We had the good fortune of connecting with Adewale Alabi and we’ve shared our conversation below.
Hi Adewale, can you walk us through the thought-process of starting your business?
I started Choral Hub with the mindset of creating a space for Africans and people of African descent who were passionate about choral/classical music. I remember going online in the year 2014 to search for platforms that created or curated content geared towards Africans and people of African descent and didn’t see any tangible one. It was quite disappointing so i decided to do something about it.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I am a digital content creator who works with various brands to achieve their goals be it on social media or websites. My primary focus while working with these organizations include; content writing, social media management, building content plans and making sure these plans are well executed.
All of these i also channel into my platform which is always a priority regardless of any other work I do.
I started Choral Hub in the year 2014 right about when i started content writing. In as much as i was new in the field, i knew within me such a platform was seriously needed and i went for it. One of the challenges i faced was generating content for my platform (social media and website). This is because there were little to no platforms generating content for black people who like classical music. Seeing as i was also new to content creating, I had to rack my brain to find a way to grab the attention of people within this community.
How did i overcome this? The answer is cliche but i simply decided to do things my own way. I simply sat down and worked on a lot of new ideas and continued to switch things up.
I would like the world to understand that Choral Hub is a brand that has made a huge impact in telling the narrative of the African classical music community in more ways than one and I hope we continue to do more of that.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Lagos can be quite chaotic sometimes but one thing that keeps the city buzzing is the fun that exists all around the city. The first thing i would like my friend to experience would be the food. Let’s assume the fun starts on a Monday. We could have delicious Jollof rice at Jevinik (a restaurant in Lagos) or a sumptuous meal of Amala and Gbegiri (native Nigerian meal) at the Olaiya restaurant. The second day would definitely be a day to experience the rich history Lagos holds. So a trip to Badagry to visit the old slave ports and the slave museum wouldn’t be a bad idea.
A third day, let’s say Wednesday will be spent visiting the Nike art gallery which is one of the most amazing art centers we have in Lagos. Thursday would be a day for more food exploration and visiting some cool places on the Islands of Lagos. On this day we get to hop in on all the cool lounges where we can have spicy grilled fish and a whole lot of good seafood meals.
Now we all know Friday is for turn ups and the night clubs in Lagos deliver to the fullest. So we are going to have the most amazing time catching all forms of vibes while partying till the break of dawn. After a night of intense turn up we are going to definitely spend Saturday just chilling while Sunday will be a day for some fun on the beach.
There you have it i hope you enjoyed your one week vacay with me. lol
Who else deserves some credit and recognition?
My shout out goes to the African choral community who have stayed strong and held their own in a predominantly European field of music. They have being able to push for excellence and produced musical geniuses who are making waves in diferent parts of the world.
Other: My personal handle is @elawofficial (Instagram & Twitter)