We had the good fortune of connecting with Alexis Campbell and we’ve shared our conversation below.
Hi Alexis, we’d love to hear more about how you thought about starting your own business?
I started my own business, Lex Creative Studios, after retiring from the beauty industry. I was an agency repped makeup artist in New York City, working with incredible brands doing work in celebrity, fashion, and commercial. I’d always done design and photography on the side for my artist friends who couldn’t afford to hire professional designers and photographers! I realized how much branding, graphic design, photography, and web design all played such a huge role in the brand campaigns I was a part of. I’m blessed to have worked on projects with brands like Covergirl, Seventeen Magazine, Warby Parker, Essence Magazine, Curlbox, and Donna Karan, to name just a few!
Oftentimes the lead creative director or head stylist would love my work and ask me to give them a makeover for their brand shoot or help them with something for their own companies. And it hit me! I love helping multi-passionate women entrepreneurs showcase ALL their passions through authentic branding, and I just happened to use several mediums to do it, lol!
In 2017, I knew I wanted to focus on serving creative entrepreneurs through branding, so I fused everything I learned about it from my 10+ year career in beauty and fashion, and now serve as founding Creative Director at my agency.
What should our readers know about your business?
I run a creative agency called Lex Creative Studios. My team and I help multi-passionate women entrepreneurs wanting a “home-base” for themselves through a stunning personal brand. We also serve small beauty and wellness companies wanting to increase authenticity for their business through transformational rebrands.
I’m most proud of the way we get to increase our clients’ confidence and act as a bit of a catalyst to them reaching new heights. It’s a very similar feeling to when I gave women cosmetic makeovers. To see them go out and promote their newly transformed brands, makes me incredibly proud, because of how hard that can be when you feel ill-equipped to do so.
In fact, this is what sets my company apart from the other design agencies. By God’s grace, I’m a natural-born transformation expert. No matter the medium, be it makeup, photography, brand identity, creative direction, or web design, I help women elevate to the next level through the power of a makeover, period!
I have experience behind the lens as a photographer, behind the scenes as a Creative Director, and I’ve been a part of some of the best artistic teams in the country, for brands like GAP, Zac Posen, Anne Klein, and Vogue Magazine. Few agency founders can say this!
I would say my business has gotten to where it is today from my work ethic–crossing over from fashion & beauty, into the design space, I truly had to show that I knew what I was doing. I had experience in design, but the world knew me for beauty. Also, great connections and relationship building contributed greatly to my agency’s growth. I invested in mentors and intimate mastermind groups immediately. I learned from some of the best and most giving women entrepreneurs that are heavy hitters in the online business world!
However, every part of my story hasn’t been rainbows and glitter bombs. I’ve had to learn some tough lessons along the way. Anytime you take an artist and tell them, “Okay, you have to be a businesswoman AND an artist”, know there will be some major hiccups involved! I struggled to balance my dedication to always wanting to perfect my craft and staying on top of business metrics and networking! Growing a team has been my biggest struggle, but it’s provided me the space I need to be the best contributor to my agency.
What I want the world to know about me and my brand story is that anything is possible with faith and humility. Without both, I wouldn’t have had the experiences I’ve had traveling all over the world, doing what I love–in completely different industries, lol. I try to stay teachable (that’s the humility part) and I always lean on God (that’s the faith part). Remember that it’s NEVER too late to decide how YOU want your story to go!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If my best friend was visiting my city and I wanted to show them the best time ever, I wouldn’t take them to a TON of places, because my friends know I’m a homebody, lol. But the few places we’d visit would be worth the time out!
We would first go to a small cafe for breakfast, because I love quaint spots, and breakfast is life!
Then we’d go to my local African American museum downtown and visit the farmers market while down there.
Because I love the gym and my friends, not so much, we’d definitely squeeze in some workouts while they’re here!
And we’d likely end every night with good wine, cheese boards, and Netflix, enjoying each other’s company. I don’t see my friends much, so we don’t need a lot of stimulation to have a good time!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Wow, SO many people have lent a hand to get me where I am today. It’s impossible to name just one person, but I can name a group of people. I would love to shout out my the tenants from the Blue Plate Artists Lofts in New Orleans, Lousiana, who lived there during 2011-2012.
We were some of the very first inhabitants of the building so we were all very close. Everyone went through an extensive interview process to even be allowed to live there because the lofts were truly for artists only. What I loved about the lofts was, not only did it provide a HUGE opportunity for the community, but it was also financially supportive of artists.
Without the support of my loft mates, I would have NEVER dreamed big enough to strike out on my own in New York. I was a little brown girl from Mississippi, the first to graduate college in my family, with no clue what I was doing with my life, lol! But my friends during that time uplifted me, inspired me, clothed me, fed me at times. lol, and helped me believe in myself.