We had the good fortune of connecting with Amani Williams and we’ve shared our conversation below.

Hi Amani, can you tell us more about your background and the role it’s played in shaping who you are today?
I am originally from New Jersey, currently reside in Kentucky. As an athlete growing up, I was able to capture what it means to grind. I got to see how everyone who came before me grinded to eventually achieve their goal to be successful. I remember staying in the gym for about 4-5 hours just to perfect my shot or a specific move. Those late nights and long hours motivated me to hustle making me the person I am today. This ideal has transitioned into my business trying to push my message that if you stay true to yourself you’ll be the vest version of yourself, which ultimately separates you from the rest (DIFFERENT BREED)

Alright, so let’s move onto what keeps you busy professionally?
I believe my logos are what separate me from different brands. With each logo I try to provide a powerful message behind them so people can get good takeaway from them and apply them to their own life. For example, my main logo has like this space head look, when people question it I always tell them your mind is the most powerful tool on your body, how you use it what ultimately makes you different. Things like that is what I try to push for with my clothing line. I most excited for what’s next, having my line has taught me patience I know I have so many ideas but I try to stay patient so I execute them properly without that rushed look to them.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If a friend was visiting I would take them to get some good food! I love food lol. I’m a big seafood person so the best seafood always, maybe some tacos and margaritas then a museum or an excursion. I tell people all the time I’ll be a kid forever because I just always like to have fun… and eat.

Who else deserves some credit and recognition?
I think the main person who played a role in my success was my basketball coach. He always told if you want to be known for doing something you have to do something different, something else one else isn’t doing. I applied that to my life, with school, fashion, basketball and family. My dad also deserves a lot of credit because he helped me start my clothing line with learning the ins and outs of tshirts/apparel.

Website: www.differentbreedmvmnt.com

Instagram: @differentbreedmvmnt

Twitter: Different_db

Facebook: Different Breed

Image Credits
Amani Williams Josh Greene for logo

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