We had the good fortune of connecting with Avier Whitfield and we’ve shared our conversation below.
Hi Avier, what was your thought process behind starting your own business?
Great Question! I cant take full responsibility behind starting my own business. My family played a major role behind really putting everything together to start my business. I’ve always enjoyed fashion, even as a little girl. I particularly always loved different and unique eye wear. I would always get asked “Where did you get your sunglasses?” So, after a family trip to the Dominican republic a few years ago, my family encouraged me to start, what is now known as “Shop Avier.”
Alright, so let’s move onto what keeps you busy professionally?
I sell fashionable sunglasses and accessories. What sets me apart from others is my eye for the face. “My eye for the face” simply means I can style ANYBODY with sunglasses just by looking at their face shape, their personality, and what makes them feel comfortable but with a dash of uniqueness. I get a HIGH off that. This may sound so crazy but the easiest thing i’ve ever done in my life was give birth to my baby boy Logan. Sounds crazy right? Being an entrepreneur isn’t easy at all, especially when you’re more of a creative being than a business guru. I go through spurts of what I like to call “Creative block.” I go months without new product because nothing catches my eye. I want to give my customer “The ultimate sun glass experience.” There are so many things creatively that I want to do but I have issues with executing them. That’s extremely difficult for me. Its been hard this first and second quarter due to coronavirus but, this too shall pass. I’m learning about consistency and being relentless. A lot of times i feel like a failure when my business isn’t bringing in the numbers I want to see but, I have to remind myself that this isn’t a race.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Oooohhh I love this question. I operate off of emotions a lot so I guess it would depend on how we felt on that day. I love balance. A good “ratchet” turn- up mixed with culture and the arts. We would definitely visit a good brunch somewhere in the heights or east downtown Houston. I love old school music like Anita Baker, Betty Wright (Betty is my forever girl, rest easy Betty), and Bobby Womack, so we would definitely visit a lounge where old school r&b and blues music will be played. I also enjoy live music so that would be another activity. The museum of Fine Arts is one of my favorite museums, especially when they showcase my favorite fashion designers and black art. Being a woman of a particular age now, rest is important so that would probably be our itinerary for the duration of my best friends’ visit. lol WE NEED OUR REST HONEY!
Who else deserves some credit and recognition?
I owe my family the most credit and recognition. The encouragement, support, the impromptu pop up shops at my cousin’s house during family events is what I would like to dedicate my shout out to. I also want to specifically shout out my mom, Bettie Whitfield. My mom has assisted me with the labor that goes with trying to sell my product. I appreciate and love them for that. WHEW! Im getting teary-eyed.