We had the good fortune of connecting with Chris Rohrer and we’ve shared our conversation below.

Hi Chris, what role has risk played in your life or career?
I try to make calculated decisions in everything I do, but looking at my life this far I think I’ve had a tendency to make decisions that would be categorized as risk/high reward. My decisions always been about the future. In terms of my early career, that translated to looking for opportunities to focus on building skills.  Regarding the company, it has always been about finding ways to build long-term co-operations, increase future growth and put the company in the best long-term position. Salary or payout has ever been a driving force in my decisions. I’d say my personal financial decisions reflect high risk/high reward as well, but I’m also at an age where I think that’s alright. If I were closer to retirement or building a family I’m sure my decisions would be different. Now is the opportunity for me to take chances in what I believe in.  At the end of the day I can accept the risks that come with my decisions, but I need to look back and know that I did everything I could to put myself in the best possible position to succeed.

What should our readers know about your business?
RARR is a training apparel brand with a focus on comfort and functionality. We focus so much attention to the details during the production phase, including developing our very own fabrics and making custom accessories for each item. My wife and I started this company after living in China for five years and working for garment factories, so we have always had a strong production background.  For us the largest challenges have come with developing the brand and getting our products in front of more people. We have definitely taken some major steps forward, but we are still learning and so far from where we want to be in the long-run. I realize this is a process, though, and with every day we shed doubt and add confidence. Of everything we’ve done, I’d say I’m most proud of beginning to develop a team, both through employees and a network of partners. Building those relationships through communication and mutual benefit is our foundation. Without this team and community nothing would be possible.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Absolutely. I am so thankful to my family, and my wife in particular. Without their support there is no chance for RARR to progress to this point. My wife has sacrificed so much as we have grown the company. It’s come with a lot of long nights and financial decisions that put the company before our personal needs. There are also times when I have self-doubt and anxiety about the future, and she’s always there to pick me up. I couldn’t do this without her.

Website: www.rarr.com

Instagram: @rarrbrand

Image Credits
The Northern Agency

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