We had the good fortune of connecting with Dawanna Jones MPA, M.Ed. and we’ve shared our conversation below.
Hi Dawanna, what was your thought process behind starting your own business?
I knew at an early age that I didn’t want to work for someone else for the rest of my life. I knew that I did not want to live a life of struggle or depending on someone else to meet my basic needs. I knew that I needed to be in charge of my income. I believe my financial stability is up to me. When I was in high school, my desired careers were an attorney and a real estate agent. I knew that I could establish wealth as an attorney and in real estate. With both careers, I believe how much you earn depends on how hard you work. The harder you work, the more cases you win, which establishes a name for yourself. Then you become a sought-after attorney. The harder you work, the more homes you can sell and the more money you can make. This led to the reality of entrepreneurship being the main goal. As an entrepreneur you have complete control over how much or how little money you make.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Senoj Professional Business Services is a business consulting firm specializing and providing support to those who want to start a business and established businesses. At SPBS we treat our clients as individuals and not just another dollar. I am proud of our ability to offer individualized services to each client. The needs of each client will be different, so I believe a firm should be flexible enough to work with each client. Our services include, but is not limited to: business plan preparation, legal entity filings, goal planning, profit maximization, expense reduction and website design. I also have three journals and one book now on Amazon. Time, consistency, hard work and people is how SPBS was able to evolve. No one becomes a success overnight. It takes time and it takes being consistent with hard work. It takes having the ability to adjust your processes when it becomes evident that something isn’t working. Also, believe it or not, the success of your business depends on people. Of course, you need people to make a purchase, but you also need people to recommend you to others. The majority of SPBS clients come from referrals. It hasn’t been an easy road. SPBS has been operating over ten years. There have been dry months and there have been busy months. There have been days of being discouraged. I persisted knowing that I was walking in my purpose and my calling. I persisted knowing why I started and knowing that I had a goal that I was trying to reach. You can’t reach a goal if you give up. I have learned that when you are working towards a goal it will be necessary for you to change. Some people may respond negatively to your change, but it is imperative that you do what is best for you. You must change whatever it is that you are doing that is not helping you to reach your goal. You may have to make some sacrifices now to reach what you want later. I learned that everyone will not like you and everyone will not understand your choices. Everyone will not support you, but you don’t need them to. I learned that there will be people that will copy you. That is okay because they may be copying your idea, but they will not be able to execute it the way that you can. I learned that all money is not good money. I’ve learned it is okay to decide not to work with someone. I have learned that likes and follows do not equal sales and the importance of genuine connections outside of social media. I have learned to take risks. I have learned that you don’t have failures, you have opportunities to grow and learn. Most importantly, I have learned, the hard way, that some people will not like you just because you are you. That is okay. You are not for everyone and everyone is not for you. Authenticity is key! I love helping others and making a difference in the lives of others. I believe I was created to serve others. My business is helping others reach their desired goals, even if they don’t know what that goal is. I’m here to help you figure it out. I want to see you win! When others are happy, I am happy!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I am a homebody so we would probably spend a lot of time at my house. I love to cook, and I love to entertain at home. I’m also a nature lover so I would suggest that we visit a nature trail, botanical garden or go fishing. My best friend isn’t as into nature as I am so she probably would decline. We would probably end up playing Golf at Top Golf or eating at some restaurant we haven’t tried before.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
First and foremost, I owe any form of success to my Lord and Saviour, Jesus Christ. For without Him I am nothing and can do nothing. I thank my parents because they instilled in me the importance of education as a child. To this day, my parents encourage me and tell me that I can do whatever I want to. You are never too old to start a new journey. I would also like to thank my friends and family who take me as I am, who love me without judging me, and who support me and my journey. I thank those closest to me, they know who they are, that answer when I call, no matter how late. Those who listen, encourage and support me. I thank everyone who has supported me by trusting me to provide a service to them or by purchasing one of my books.
Instagram: @ddawannaj @senojpbs @bbpsetx @senojphotoz
Linkedin: Dawanna Jones MPA
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