We had the good fortune of connecting with Elizabeth Roy and we’ve shared our conversation below.
Hi Elizabeth, what role has risk played in your life or career?
Taking a risk is facing fear and taking the chance no matter the outcome. We take risks everyday, but as an entrepreneur I have to be brave enough to believe in my dreams. I don’t want to live with regrets. Everyday in my life, I am faced with decisions. Those decisions can have positive or negative consequences in my business. I decided to launch my brand after I resigned from 12+ years of teaching. I did not know graphics, marketing, social media or even how to reach customers, but I took the risk of changing professions to follow my dreams.
Creating a new design is a time commitment. It takes planning on creating the design, figuring out the theme-message, colors, fonts and which apparel to offer. I am taking a risk of creating/making something that may or may not sell. Investing in my inventory is a financial risk, but I am excited to take that risk every day. My goal is to connect with others through my positive and empowering designs, create a campaign on the importance of breaking cycles through my personal story as a survivor of abuse, and reach financial freedom. We all take risks in life one way or another, so if we take a risk to better ourselves we are already winners.
Remember that “Everything you want is on the other side of fear.” by Jack Canfield
Alright, so let’s move onto what keeps you busy professionally?
In an industry where you will find many small business creative women, I am focusing on creating awareness against abuse. My main slogan Break the Cycle is an initiative for all men and women to break generational cycles and set boundaries to live a purposeful life. My designs have positive unapologetic slogans and I offer a minimal style- bare essential colors to show simplicity and complete your staple wardrobe. I am most proud to have built this brand in the middle of a pandemic, to have an opportunity to give back to the community and support nonprofit organizations through collaborations. I had to break the cycle of self sabotage- I wanted to do this but was so afraid to fail. I have personally experienced challenges and disappointments. I am resilient and perseverant and I don’t quit that easily.
In every challenge there is a lesson to be learned.This last year has been full of challenges for everyone, but we stayed positive, continued to create and explore ways to help one another by sharing positivity and unity. I will be launching a new collection of designs very soon and hope that others will love them as much as I do. I want the world to know my brand as a collection of apparel/accessories that carry a positive message and encourages others to take a stand against machismo, racism, inequality, hate, and abuse. Breaking generational cycles is very challenging, but we start by recognizing there is a need for change and that change starts with us. Most times it takes one person in the family to break the cycle for the others to follow and see the change.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Houston is such a great vibrant city full of beautiful places to visit and to eat. Depending on the time/season of her/his visit we would just explore the city. I would make sure my friend would have a chance to see the following places: Kemah Boardwalk, Downtown Aquarium, Buffalo Bayou Park, Discovery Green, Memorial Park, Space center and all three stadiums. To eat: The original Ninfa’s on Navigation, Irmas, La Fisheria,Maggiano’s Little Italy,Collina’s, Cyclone Anaya, vietnamese restaurant, Ambriza and street tacos. Exploring and finding local small restaurants to support our community is the best. Of course finishing with shopping at places like Memorial City Mall, Galleria, Vintage Park, City Centre and Market Square. No matter what, my friend will leave Houston with a great experience and wanting to come back and explore some more.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Behind every successful woman there is always a group of people supporting her and helping her shine. In this case, I would love to give a shout out to my business partner Reggie Roy -Owner of Ballin’ Sportswear. He is always pushing me to try new ideas no matter how crazy they may seem. I thank the women in my family, my mother and grandmothers for the lessons, I also would like to thank Sahar Paz- Branding strategist who helped me to figure out how to own my voice and encouraged me to tell my story. Special thanks to my friends Bianca Jade- Tv Host & Style Wellness Expert, Connie Leon from Creativity Well/Houston Latina Bloggers have been beyond supportive as I navigate this business on social media, Blanca Beltran for health motivation/sisterhood support, Claudia Ayala- founder of The Latina Power for supporting, and encouraging me to launch my brand and my little sister Marisol who helps me with ideas and organization. There is a long list of people I have connected and exchanged knowledge and support with. I am forever grateful to be on this journey and have fun creating, adding color and purpose to my dreams.
Other: Clunhouse: https://www.joinclubhouse.com/@elizabethroy