We had the good fortune of connecting with Ericka Blount and we’ve shared our conversation below.
Hi Ericka, is there something that you feel is most responsible for your success?
My brand was actually born from my mission. I was a mental health counselor at a school in the inner city of Houston. Upon doing a community project with a nonprofit company, I was introduced to my winemaker. The winemaker then gave me an opportunity to launch my own label. I am so grateful for the opportunity. The success of my brand has come from me being authentic and using my last name to create a vibe. I have always been very proud of my reputation and my commitment to helping people. My brand is based on being authentic and using all of my trauma and brokenness and turning it into purposeful conversations. My brokenness is definitely my brand.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
We are an extremely unique wine label. We are the first African American handcrafted Artisan wine label in the USA. We are proud of our success in the wine industry. Our label is only 14 months young and we have already landed partnership with Total Wine as a wine direct partner. My goal was to use my reputation for helping others and being authentic as the catalyst to my brand expansion. I live by Proverbs 22:1 that your name is better than silver and gold. Meaning keeping a good name is extremely important and it can open many doors for you. I am so grateful and I remain humble throughout my journey. My trauma and test throughout my life are what I use to have purposeful conversations with each of our bottles. I have named all of the bottles from various important time periods and people that have been on my path. The lesson for me has been that your name will and can make room for you!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week-long trip, where would you eat, drink, visit, hang out, etc.
On Friday night I would try out the Local Foods in Rice Village. On Saturday we would drive down to Galveston Beach to hang out. We would eat at Penny’s Barbeque. We would visit the Black Madonna to buy gifts and then hang out at the Discovery Green.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would like to give a shoutout to parents Clinton and Ruby Blount because they are the reason that I became interested in mental health and helping others. Their dedication to their community and communities across the world has truly influenced my dreams. Also, my son, Clinton Harmon, who serves in the United States Air Force has been a great motivating factor in my success.