We had the good fortune of connecting with Heena Khan and we’ve shared our conversation below.

Hi Heena, we’d love to hear more about how you thought about starting your own business?
Honestly, it all started out of frustration. I was tired of seeing luxury products not available in my country & if they were, it would create a hole in my pocket. I felt that the world is not short of beauty products, stores, or stories, but somewhere along the way, it became short of specialness. HENAA HAINAA BEAUTY exists to find exceptional products, tell the inspiring stories behind them, and deliver them with thoughtfulness

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Henaa Hainaa Beauty was found in the monsoon of 2018 with a simple purpose- To create a brand where beauty lovers could share their collective beauty wisdom. It was found by Henaa (@henaahainaa on Instagram), a beauty junky herself with a thirst for transparency and products that deliver. By creating her namesake brand, her goal was to simplicate beauty for lovers of makeup & their skin. People loved it, and our community grew to hundreds of thousands in a few short months. It’s our mission to redefine luxury beauty by creating amazing products at prices that don’t break the bank. Dedicated to newness at lightning speed, we imagine, develop, test and ship all under one roof. We pride ourselves on being cruelty-free, wallet-friendly, and keeping up with the trends as much as we can being a small brand.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If my best friend was visiting Mumbai, I would definitely take her to Marine lines, Nariman point or Worli. There is another form of peace I find at these places. Me & my husband often go there for our weekly drives & now, with our son. I would definitely take her to eat Sardar Pav Bhaji, that being my favorite in the city.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My husband, Nawaz Khan.

Website: www.henaahainaa.com

Instagram: www.instagram.com/henaahainaabeauty/

Nominate Someone: ShoutoutHTX is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.