We had the good fortune of connecting with Jayson Alexander and we’ve shared our conversation below.
Hi Jayson, we’d love to hear about how you approach risk and risk-taking
When it comes to taking risks, I can’t honestly sit here and say I was always a risk taker. The idea of risk was something that scared me because of the unknown backlash it can come with. It wasn’t until I left home for college where the urge to take risks developed. Being away from parental guidance gave me more of a realization of who I am and where I want to be. To this day, risk is what drives me; no risk means no reward and without it I wouldn’t have been able to experience the things that I have today. Often times people like to stick with what makes them comfortable and they lose the ability to gain new opportunities. I take pride in not being one of those people. With everything going on with a the pandemic, risk is surrounded by us all and I took huge leap September of 2020 by moving to Los Angeles, California. I wanted to be able to create new relationships/connections with people on the West Coast because of the simple fact that majority of the population there works in an industry I am striving to be apart of. I will always continue to take risks, within reason, in order to reach my goals. One of my best qualities is the ability to branch out and build interpersonal relationships that ultimately help with those goals.
Let’s talk shop? Tell us more about your career, what can you share with our community?
When it comes to creating, everyone has that one thing that sets them apart from the rest and that’s what makes the art so special. There are a ton of people that are in this industry, and with it being so saturated, it sometimes can be difficult to create work that doesn’t resemble one another. I take pride in creating visuals that have people wondering how in the world I was able to get it done. In the beginning, my work was fairly okay seeing as I had no basic knowledge on camera settings, lighting or set design. These three things are just a few of many things I have gotten better at in order to perfect my craft.
Most of where I am today wouldn’t be possible without my keen sense for detail and my ability to connect myself with essential individuals. Art is whatever you make it & it’s way people can express themselves. The thing about me is, I wont put out visuals that don’t show progression. Every new bit of content I release has to be better than the last and that isn’t being hard on myself, it’s more of a motivational tidbit. There was a point where I had to overcome a few challenges and one in particular that kept me going was the misinterpretation I was getting from my family. My parents didn’t understand what it was exactly I was trying to accomplish and honestly I probably didn’t either. I had no background on the industry besides the fact I took a couple camera classes in college but that didn’t stop me. I had to rid my mind of the negatives and once I did that, I was able to find my lane and stick with it.
If there was one thing I would want the world to know about me and my story it would be to never give up. Although, there are people who may seem to be doing better than you, learn that it is okay to not be where they are. Everyone has to start somewhere and that is usually what makes their story so special. Find a lane that excites you and run with it because the moment your idea is spoken into the universe, somebody else may have the chance to grab hold of it.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Being that I moved to Los Angeles during a pandemic, there isn’t really a lot of places that I’ve been to myself to know the “best time ever” but, there are a few spots I have in mind. For anybody coming here for the first time, the typical touristy thing to do would be going to see the Hollywood sign. It’s an amazing hike that takes about 2 hours to complete but it is definitely worth completing. I take hikes often here and it usually helps me clear my head and relax for the day. Another obvious place to go would also be the beaches that LA has to offer. Places like Santa Monica, Venice, Malibu or Huntington Beach are pretty dope places. Thrifting is another thing I do a lot and I’ve definitely found some pretty cool stuff for the low. My last thrifting experience I bought a $10 disposable camera from the 80’s that I take with me to every shoot that I’m on and the images come out amazing.
Out here there’s also a lot of different food options that I’ve run into on accident and most of my favorites are from the small cafes around town. Sometimes they may have the best food options in my opinion because from what I’ve noticed, the meals are always fresh and proportion sizes are pretty filling. LA is known for the vegan and healthy eating lifestyle and I actually fell in love with this burger spot called Monty’s Good Burger. It’s plant-based food and it’s probably the best burger I’ve had in a while. It’s type pricy but for the what you get, I think it’s pretty worth it. Also, for anybody that wants to go out for drinks on the weekends, the place to go in my opinion would be Long Beach. When I first moved, that was the main place we all went to, preferably at Shannon’s.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would like to recognize my family, friends & clients for their full on support and encouragement throughout my entire journey as an Entrepreneur and Creative. It wasn’t easy getting to the position I am at today and even then, I am still not anywhere near where I need to be. It was a lot of consistency and dedication on my end and the push from others that kept me going and still keeps me going to this day. Whenever I post new content, the feedback from others is one thing that keeps me motivated in continuing to elevate the work. Everybody in my circle or even the people who just follow journey are the ones that deserve the recognition in my story. I will always continue to create amazing content and not only with music videos, there a few things on my agenda that I am working towards at the moment.