We had the good fortune of connecting with Jocelyn Nguyen and we’ve shared our conversation below.
Hi Jocelyn, every day, we about how much execution matters, but we think ideas matter as well. How did you come up with the idea for your business?
I’ve had many side hustles in the past, like selling stickers, freelance modeling, and social media consulting. It wasn’t until the lockdown in 2020 because of Covid, where I started to question myself, “what is it that I am really good at but also can never get tired of?” And I knew it was bringing an idea to life, especially creative projects like creative directing photoshoots. I remember thinking that whatever it is that I do, even when I’m busy and make time for, is my passion.
During lockdown too, creators/artists weren’t able to collaborate or meet up in person, so creating from a distance or at home became difficult. That’s whenever I first started thinking deeper into the problems that creators face.
So coming across a problem was how I first created the idea of my business, Vivefi.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I consider myself to be, both, a creative and business professional. If it wasn’t for my creative experience (modeling, directing, etc.), then I wouldn’t have become the founder/CEO I am today.
A lot of the time, how I “end up” where I am is because of my curiosity and openness of trying new things or going into unknown territory. If I am curious about a topic or field, then I try it out. If I discover I don’t like it then that’s fine, I learned something. But if I discovered that it truly sparks curiosity and interest, then I continue to emerge myself in that world.
Most of the time, everything has it’s challenges. Usually when I face a challenge, I remember to stay gentle with myself. That means, I don’t speak to myself negatively or start believing in the worst case scenario that I can create in my head. I simple take a moment, and let myself feel frustrated, but then I continue to try and solve the problem I am facing or set back.
I’ve learned that the hardest part in trying something new is starting, but once you start you will feel a sense of relief and fulfillment. I also very much learned that starting a business is harder than what some people make it out to be, it can take years to even get it off the ground, so you have to have patience.
I want the world to know that Vivefi, truly wants people to bring their creative ideas to life and also collaborate with awesome people that you could have never imaged meeting before. I believe that myself too- everyone should get to experience what it’s like in the creative world.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If I were to show someone around Houston, I would do these activities and take them to these places in this order:
– Morning coffee at Slowpokes, while walking around the park next to it- Levy Park
– Visit some thrift and plant stores. My favorite thrift is Salvation Army and I like to visit The Flora Culture
– Get ready for a picnic by getting snacks at Trader Joe’s
– Pick up fresh flowers at In Bloom
– Either go to Buffalo Bayou where the Houston skyline is or a nice quiet spot in the sand at Galveston beach
– Happy hour or cocktails at Wooster’s Garden
– Then possibly cook together at my house or try a new Houston restaurant (I usually have a premade list of places to try or I yelp something)
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I definitely could not have done or achieved anything in my life if it wasn’t for my support system- my loving friends and family. But, a spotlight goes to my younger brother, Joshua, for always supporting me in everything I do no matter how “crazy/wild” it may seem. And, a shout out to Almir, for being by my side on taking this new venture.
Other: Personal portfolio: www.jxssbxss.com
DeAndrea Carroll and Ricardo Quintero