We had the good fortune of connecting with Julia Proctor and we’ve shared our conversation below.
Hi Julia , is your business focused on helping the community? If so, how?
The social impact of being in the business of live music and putting on large-scale events is more evident now than ever. With many of us going on our second month of quarantine, we are seeing a necessary crave to be surrounded with people and to share experiences with others. With a lot of time to reflect lately, I’m realizing the profound impact our business really has. Music is powerful and has the ability to move people to feel a certain way, but there’s something even more powerful about the physical experience of enjoying a live performance surrounded by your community.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work how you got to where you are now.
Looking back to how I got to where I am today in my career is, at times, a bit surreal. Occasionally, I will have to pinch myself when I remind myself that I’ve been given the opportunity to book acts that I love in the live music capital of the world! It’s taken a lot of determination and hard work to get here. I am always learning and trying to be better at my job, but I believe I got here by putting in the long hours and not being afraid to jump in to the unknown. By the unknown, I mean that there is an element of risk that comes with working in the live music industry that you have to be ok with and I’ve found that keeping your finger on the music pulse can also serve as an added benefit to doing this job well.
Any great local spots you’d like to shoutout?
I am definitely biased, but I truly believe that Austin is one of the greatest cities in the world! A perfect day in Austin for me would start with getting breakfast tacos at Taco Deli and would then proceed to doing something outdoors, like hiking on the Greenbelt, or taking a dip in Barton Springs pool. I’d go from there to having lunch with friends somewhere on a patio with the requirement of the restaurant having at least these two things: great queso and margaritas. The two spots that first come to mind are Fresa’s or El Alma (get the avocado marg at both!). That afternoon, we would peruse shops along South Congress and grab a coffee from Jo’s with a view of the capital building in-site. In the evening, we would refresh and go somewhere nice for dinner, like Mattie’s where we would watch peacocks roam under live oaks on the large, gorgeous property and have a nice Southern-style meal al fresco, or we would treat ourselves to the latest farm-to-table menu from Odd Duck. From there, we’d have to see some live music and this is where the decision making gets tricky! I’d have to do my best to pick only a couple of venues to visit in one night and not be too over ambitious (which is a constant battle for me), but I’d most likely land on Scoot Inn or Stubb’s Waller Creek Amphitheater for a true Austin outdoor music venue experience. However, if I was in the mood for seeing something more intimate and experiencing more of the old-school Austin music vibe, you’re likely to find me at Antone’s or C-Boys.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My shoutout would have to go to the hard-working staff of Scoot Inn that really make the events happen! I book and they execute. None of the events would happen successfully without my amazing Production Manager, Crisene Casper, and her staff of front-of-house coordinators, stagehands, sound techs, lighting directors, security team, bar staff and more. It takes a village to put on a show successfully and my team is the best of the best! Once we’re all able to leave our houses again, come join us for a show so we can prove it to you!