We had the good fortune of connecting with Justin Moore and we’ve shared our conversation below.
Hi Justin, what was your thought process behind starting your own business?
Flashing back to 2016, I was working in corporate law in a job that I liked but didn’t love (other than the paycheck; still miss that part from time to time). I always saw myself starting my own business but there was always something new I felt I needed to accomplish first in order to be prepared. First, it was build up some savings. Then, it was learning enough skills so that I could find another job if the businesses failed. No matter how much I accomplished, there was always another preparation I needed to make first. Over the course of that year, by chance or serendipity, I met a number of founders who were younger than me that were thriving so I called myself out. I asked myself “would waiting another year to start my business fundamentally change my ability to succeed?” The answer was no so I decided to go for it. Left my job at the start of 2017 and haven’t looked back.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Holly Hall Supply Co. is a Houston based, dermatologist developed line of skin care products that makes high quality skin care simple. Skin care can be intimidating which is why a lot of well intentioned people never graduate beyond a bar of soap and bottle of lotion. We want to break down those barriers and help people to have a healthy relationship with skin care. The business has grown a lot since we first started and most of that has been due to listening to our customers. When you start a company, you have a vision as to what it will be and in the beginning, especially if you don’t have a lot of capital at your disposal, if thing’s aren’t going well, it’s hard to tell whether your vision isn’t resonating (i.e., consumers don’t like my messaging) or if enough people haven’t seen it for it to catch on (i.e., consumers have never seen my messaging). We’ve found the most success by looking into our data to answer that question and shifting to the needs and preferences of our customers which has helped us gain new customers.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
To say I love Houston is an understatement but it can be tough for outsiders to navigate without some local help. A week long trip to Houston wouldn’t be complete without dinner at Carrabba’s (the original on Kirby – this always gets blank stares from out-of-towners until they try it), brunch at Lucille’s, breakfast at Breakfast Klub (open until 3am on the weekends) and at least a few museum visits. My favorites are Houston Museum of African American Culture and the Museum of Fine Arts Houston.
Who else deserves some credit and recognition?
This sounds like I’m being noncommittal but my network of family, friends, former classmates, you name it, is the only reason Holly Hall Supply Co. is in business. From the helping launch via Kickstarter in 2017 to purchasing regularly to amplifying the brand to providing sage wisdom. I speak a lot of about how I felt like I had to accomplish so many steps to be ready to start my own business but the most effective preparation was something I did naturally: develop and nurture relationships within my circles. My dad and brother were instrumental as the dermatologists behind the development of our products but my mom (per usual) is Holly Hall’s OG. She was reluctant when I told her I was leaving big law but supported me from day one anyway. Plus, her fulfillment skills are why our customers are always raving about how quickly they get their orders. She doesn’t play about her fulfillment times. And of course my wife for being a great sport about having to listen to me talk about the business ad nauseam.
Other: https://hollyhallsupply.com/discount/VOYAGE6?redirect=%2Fproducts%2Fessentials-skin-care-trial-kit The above link gives your viewers the ability to order our Essentials Skin Care Trial Kit complimentary (no cc needed; discount automatically applied at checkout).