We had the good fortune of connecting with Kenia Ocampo and we’ve shared our conversation below.
Hi Kenia, is there something you can share with us that those outside of the industry might not be aware of?
In the midst of all the chaos, I’ve taken on a lot with my brand, Heartbreaker Society. I think right now with Amazon taking over in all sectors of distribution, a lot of people expect things to arrive the next day and be readily available for very low prices. I think a lot of people forget that as a small business there’s a lot I have to do – from the marketing, to the website, IG, Facebook, customer service, packaging, local deliveries, inventory and so much more! All of this affects my pricing and I take a lot of pride in having GREAT quality pieces that will make you feel like a million bucks! I don’t just order things from China and upload it on on my website. Often times I’m driving the fashion markets, taking trips to see my vendors and going through tons of clothing manufacturers until I find something I know everyone will love. There’s always a challenge with making people appreciate a small business and their pricing and hard work, but thankfully all the customers I have now continue to return because they receive quality products and A1 service. I compete with a lot of fashion businesses – big an small – but I know there’s a place for me and everyone else to make money.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
When I started my business, I knew NOTHING about e-commerce. I started my first job when I was 16 at a fashion store that has now gone bankrupt. Since then all i’ve worked has pretty much been retail and worked my way up in management. That taught me a lot on how large corporations run day to day and what things should be done in order to be successful for the day. It definitely hasn’t been easy but my drive and hunger to learn more every single day and be successful is what pushes me. I had nothing to lose – I had already lost so much with the pandemic I told myself, “The worst thing that can happen is that I fail.” I’ve never been afraid of failing and here I am today – still pushing and growing my brand. I’ve invested everything I have into my business and it hasn’t always been easy, I always watch Youtube videos to gain more knowledge, attend networking events to mingle with like minded individuals, and set my expectation for myself and my business high. I don’t want to be ordinary, I want to inspire people to pursue their passions too. If I could do it, in the middle of a pandemic with zero knowledge – anyone can do it too.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I love living in Houston and don’t ever plan on leaving! I’m always looking for new places to visit and eat/drink. I have my usual spots you can NEVER go wrong with. Starting with Wooster’s Garden in Midtown. They have a great selection of drinks and an outdoor patio area. The bartenders are so fun and very knowledgable on everything on the menu! I always see Cathy and Uli there and they always serve up the best stuff! Another one of my favorite’s is Potente right by Minute Maid park. They have the most delicious espresso martinis just thinking about it makes me want to head there now. They also have a great menu and I highly recommend the pork belly – it melts in your mouth and taste SO good with a side of their grilled veggies. Last but not least, can’t come to Houston and not visit Cuchara on Fairview. The brunch is to die for – I love everything from the chilaquiles to the spicy shrimp soup to delicious potato taquitos. It’s a must visit with some bomb dinner too. Houston is so diverse and there is so much to eat you truly need a full week or more to visit it all. I also recently discovered The Toasted Coconut and it is so soo good there and the attentive staff makes it so much better. All of their stuff is made in house and they smoke their own bacon!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
EVERYONE! haha, no but seriously. I started Heartbreaker Society right when the pandemic started last year. I had to move out of my apartment, sell most of my things and move the rest into a storage. I had lost my job and had recently came out of a pretty bad relationship. All I had was myself and this little dream of “someday” launching my store. I started writing my business plan and would post my progress and ideas on my personal IG and the amount of support and encouragement I received from people I don’t even know was incredible. It truly is amazing how much the internet can do for you. I honestly wouldn’t even continue growing my business daily if it weren’t for the strangers who become customers and share my brand with their friends! My shoutout is to all the people who believe in my brand and who fall more in love with themselves when they wear my pieces 🙂
Other: my personal IG where I share the places I go to in HTX @keniabelieveitsme
Model: Former Miss TX Latina, Kathleen Navarro