We had the good fortune of connecting with Landra Williams and we’ve shared our conversation below.
Hi Landra, what was your thought process behind starting your own business?
I wanted to do something that fulfilled me. I began thinking about the times in my life when I felt the most fulfilled and quickly realized that that feeling was often associated with celebrating and helping others. Event styling was one of the things that I loved to do and it didn’t feel like work. I volunteered with other event planners and photographers to gain knowledge and experience. Then I took the “leap into entrepreneurship.
What should our readers know about your business?
LRiliece Events is a boutique event styling business that specializes in stylish and creative celebrations. Because of the advancements in entrepreneurship and building my brand, I started a brunch panel series for entrepreneurs called Collaboration over Competition. It’s an empowerment and give back effort where I put together a panel of industry influencers and create an environment for entrepreneurs to network, collaborate and gain knowledge from leaders in their line of business. It’s something that’s very dear to me because although I’m not where I want to be yet, I wouldn’t be this far without the help and guidance of others. I also wanted to build a culture of collaboration instead of competition. I’m a firm believer that “you can go fast alone or far together” and in event planning the event can only be as good as the vendors that you work with. The bottom line, Collaboration is the new Competition. I wanted to create a space where that could grow.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
There are so many deserving entrepreneurs that deserve shoutouts. My own shoutout is dedicated to the people who believed in me and poured into me. One of those people is definitely Xavier Burke Jr. of XBJ Photography. He is one of Houston’s top photographers and has been in the weddng industry for a very long time. He is a wealth of knowledge and support. Another shoutout goes to Houston Museum of African American Culture. After being booked for an event there when I first got started, I became one of their preferred vendors. As a result of the opportunities they afforded me, I gained exposure and began building my client base. I’d also like to shout out Monique James of Balloon Bash, she is not just a vendor but a friend and she helps me bring celebrations to life. Other people that I couldn’t do this without are my friends and my family who believed in me and supported me every step of the way. Building a business isn’t easy and you can imagine that love and support give you courage.
Facebook: LRiliece Events
Xavier Burke Jr of XBJ Photography Jenario Gordon of Saint Grime Art House