We had the good fortune of connecting with Lauren Battistini and we’ve shared our conversation below.
Hi Lauren, what do you attribute your success to?
Risk taking and entrepreneurship go hand in hand in my color consulting business. As a one-woman show and small business owner, I had to make a name for myself early on to be noticed, so I reached out directly to local and nationally syndicated TV shows and producers. I cold called them with a compelling TV segment pitch and received exposure that way. I also cold called and connected with brands at the local Houston level to collaborate and partner on events. Cold calling, offering something unique and of value, and seeking to create mutually profitable business relationships are the keys to my business success. I never approach another entrepreneur or brand to do business unless I believe that I have something to offer. Business should never be one-sided.
Alright, so let’s move onto what keeps you busy professionally?
I’m a full service color consultant who specifies all manner of color for homeowners, real estate professionals listing homes, architects, interior designers, property developers and construction companies. I select all surfaces both interior and exterior to ensure that the whole color scheme is harmonious and visually appealing to property buyers or dwellers. My job intersects the world of business and art, as my color specifying is creative but also designed to get properties sold at the highest price point in the shortest time possible!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
We would visit all of the art museums and galleries in town. We would definitely check out smaller neighborhood food trucks and family owned restaurants. We would definitely stop off at Sawyer Yards and Silver Street Studios to view the work of many talented, Houston based artists.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Steven Hill Jr. of SRH Paint Co, proud Benjamin Moore paint supplier
Linkedin: Lauren Flach Battistini