We had the good fortune of connecting with Lisa DiVito and we’ve shared our conversation below.
Hi Lisa, can you walk us through the thought-process of starting your business?
I started Tiramisu Paperie after the loss of my mother. My mom was a woman who did not mince words and spoke from her heart whether you wanted to hear it or not. When I lost her the cards that came in were kind, sweet and made the loss harder. I just wanted a card that said that this sucked, that the situation was exactly that…it sucked. I wanted someone to say “I see you and I got you no matter what that may look like”. With a Masters Degree in Graphic Design and many years in the ad agency game, I knew that I needed to make something that spoke to the heart in a more direct way to life someone up. I never went into this business as the main source of income, it was something I truly enjoyed doing, lifting people up to feel a little better about what is going on in their day.Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I started my career as a graphic designer many years ago, I mean we were doing things pre-computer. Years of agency and design boutiques helped me create amazing vendor partnerships and those partnerships have been in addition, educational. To get where I am today was crazy. In 2010, when the market was crashing all around us, I lost my job and with it everything financially. Talk about a humbling experience. There were months of depression not being able to find any work or even a little freelance gig. A friend asked if I would design invitations for her and I did. Was it something I loved? Not really, but did it pay the bills? Of course.
I learned that there has to be something that worked for me and what I loved to do. I had to have a lot of trial and error to find my way to where I am today. I did any thing I could, design wise m, and learned what I liked and didn’t like, and I also learned on what kind of boss or supervisor I didn’t want to be. No matter what business you are in, learn all you can not about the job but about people. Learn to have relationships with everyone from the CEO to the janitor. Learn how to talk and encourage others not down and disrespectful. We are all students no matter what we are doing.Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Nashville over that last 10 years has been booming with some amazing places to eat, drink and hang. One of my favorite places to grab breakfast, brunch or lunch is STAY GOLDEN. It is perfection! Another fav is TRUE FOOD in Green Hills especially on a sunny day to sit outside and just chill for breakfast. Love to go shopping in the 12th South area and feel the energy of the people visiting and shopping. That is contagious energy-LOL! From Imogene & Willie, to Bar Taco for a marg, and Moda, I could be down in that area all day. East Nashville has a lot of hidden gems also, Pearl Diver and their drinks, get their Piña Coloda-I swear you will love it! One of the best places to have Mexican food is El Fuego-I mean! YYUUMM!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I dedicate this shout out to my mother, my friends and my tribe that has always encouraged me to stand true to myself. You are my rock, my emotional support and my sounding board. You have always cheered me on when I was down and burned out to encourage me to keep going. Thank you! Thank you for never giving up and helping me see my true potential!
Adrienne Figueroa Photography