We had the good fortune of connecting with MacKenzie Jewell and we’ve shared our conversation below.
Hi MacKenzie, what was your thought process behind starting your own business?
I love creating videos on Tiktok. It’s consumed my life. Before people started taking Tiktok seriously I was frustrated that no one took advantage of the amazing algorithm. I always insisted insisted insisted that if you truly wanted it, you could have 10K followers within a month. So when I started seeing businesses like Walmart and whatnot making tiktoks, it inspired me to lend my services to local businesses. But my business partner Lena Luxxe is who really pushed creating this whole thing. We went to a houston youtuber meetup and we realized just how many people need help with social media to build up their following. So the next day we talked about what we would offer people and what CuteLittleProductions would be all about.
Let’s talk shop? Tell us more about your career, what can you share with our community?
It sounds like such a cliche, but what you put into it, you get out of it. When I started social media it was on YouTube, I was expecting to get like 1,000,000 subscribers in a month LOL. At the time I was making really lazy content like: “PUTTING 1000 COTTON BALLS ON MY FACE?!?!?” (Blatantly stealing from Liza koshy) or “PSYCHO LITTLE SISTER CUTS IPAD CHARGER?!!!?” (Blatantly stealing from mcjuggernuggets). It wasn’t until 2 years into creating that I realized I’m MUCH better at character work and physical comedy than I was at being a vlogging personality. So after watching countless hours of the office I adopted the mockumentary style and I was matticulus with my scripts. EVERY line I wrote HAD to have some form of joke. If I didn’t have a joke in each line, it wasn’t as efficient as it could’ve been. Once I started truly truly caring about my videos is when I got results.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
My heart is saying Chuck E. Cheese. But every city has a Chuck E. Cheese. So. I’d definitely want to take the person to 19th street. It’s super cute the hometown vibe is perfect, has some great local businesses. Montrose is also an amazing place, but it’s much better at night when all the neon signs get to really glow.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Over the years I’ve had so many heroes and inspirations. Growing up with YouTube it was people like annoying orange, Fred, stampylonghead and mcjuggernuggets. Now it’s people like Kevin Smith and and Robert Pattinson. But I really have to say thank you to my mom for teaching me how to act. I have to say thank you to my best friend Emre (emerrias) he’s been my partner in crime for about 2 years. We started a web series together, and we’ve done countless collabs with tiktokers, and I actually landed my first client with emre. I also owe a big big shoutout to Lena Luxxe (queenplusx). I met her when I was 15, and she took a big chance on me. All her friends thought she was crazy to film with a kid and do business with a kid. And now we work together 🙂 My beautiful amazing girlfriend Serena Boyd (emo.soap) is ALWAYS helping me with editing and writing. When I get writers block, or I’m feeling overwhelmed with everything, she’s always there to lend a helping hand. She single handedly designed the CuteLittleProductions Instagram aesthetic as well..
Serena Boyd, German Alexander photography