We had the good fortune of connecting with Tierra Smith and we’ve shared our conversation below.
Hi Tierra, what was your thought process behind starting your own business?
I wanted to create the media company that I always aspired to work for, one that centers the stories of Black women. Wins For Black Girls is a media platform that spreads positive news about Black women. We highlight Black women who are winning in business, education, politics, sports, culture and everyday success. We target those who want to know and celebrate those wins. From interning to working at traditional news organizations and digital niche publications over the last decade, I noticed how the industry often marginalizes the essence of Black women. As a proud Black woman, I know how Black women show up and win for ourselves and the community. Wins For Black Girls highlights those stories and provides our readers with the information to win in their own lives.
Alright, so let’s move onto what keeps you busy professionally?
2020 has been a victorious year for Wins For Black Girls. We have hundreds of subscribers signed up to receive the Good News Alert: triweekly news alerts that spread positive news about Black women. To receive alerts, text ‘WFBG’ to 844-414-4959. For those who want to stay up-to-date on news regarding Breonna Taylor’s case, we launched the Justice Alert. To receive alerts, text ‘BREONNA’ to 844-414-4959. After the world was quarantined, I created the Virtual Black Girl Showcase, which spotlights talented artists, rappers and DJs from across the country. The showcase is streamed on Wins For Black Girls’ Instagram Live. The upcoming shows are Sept. 29 and Oct. 27. Wins For Black Girls also raised $2,000 from a successful crowdfunding campaign with Fund Black Founders. We plan to use those funds to create original content and launch a podcast, Watch Me Win with Tierra Smith, which is set to launch on Nov. 3. Our deep-dive conversations with money-making and purpose-driven Black women uncovers how much success costs mentally, physically, financially and spiritually. The podcast provides listeners with the information, resources and tools to win in their own life. I am thankful for all those who sowed in the vision of Wins For Black Girls. If you would like to support, you can purchase t-shirts or masks from our Instagram.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Houston is the most diverse city in the country, and the best way to experience it is through food. I always take my friends to the hottest Black-owned restaurants in the city like The Turkey Leg Hut, Krab Queenz and Cupcake Kitchen Houston. I also take them to eat ramen and crawfish in Chinatown. However, my secret weapon is vegan food. My top places to hit for vegan is Soul Food Vegan, Houston Sauce Company and Lindiana’s Southern Vegan Kitchen.
Who else deserves some credit and recognition?
I would like to give a shoutout to Jasmine Kendrick of Penny Lane Projects, a digital marketing firm based in Orlando, Florida. Jasmine is my friend first and business partner second. She is gifted, skilled and creative. She patiently takes my sketches and turns them into world-class illustrations. Her marketing expertise is driven by data, not opinions. She has helped Wins For Black Girls launch a crowdfunding campaign, merchandise, text alerts, digital and social media campaigns and other user-generated content. She is tough, diligent and one of the most talented people I ever met. She is a winner.
Courtesy of Wins For Black Girls