We had the good fortune of connecting with Michelle LaRowe and we’ve shared our conversation below.
Hi Michelle, what do you attribute your success to?
One of the most important factors behind the success of Morningside Nannies, is our unique understanding of the nanny industry. That starts with ensuring that that nannies we represent our screened thoroughly and according to the highest industry standards and ends with offering superior client services. We take an empowerment by education model with our clients so that they have the information and resources available to make educated and informed hiring decisions. The impact of this is that families hire the right nanny for their family.
Alright, so let’s move onto what keeps you busy professionally?
In 1999, I graduated with a degree in chemistry on a Sunday and that Monday, I started a job caring for newborn twins. I had put myself through college working as a nanny and when the time came, I knew that was the work I wanted to continue to do. I learned there was this underground world for nannies; agencies, support groups, and organizations. I got heavily involved with professional development and went onto serve on the board of directors of local and national non profit nanny organizations. In 2004, I received the INA Nanny of the Year Award and went on to write four parenting books, including Nanny to the Rescue! and Working Mom’s 411. From there I went on to serve as the executive director of INA, then as managing partner of Morningside Nannies. We launched NannyTraining.com, where I train nannies in over 30 countries in 2016, and purchased and relaunched Nanny Magazine is a digital trade publication in 2019. While it took family and friends some time to accept that working as a nanny was a “real job” I am glad I found something I loved to do and figured out how to get paid for it.
Who else deserves some credit and recognition?
When you are working in an unregulated industry, such as the nanny industry, aligning yourself with organizations that raise the bar is essential. We proudly and voluntarily commit to the standards set out by the International Nanny Association and the Association of Premier Nanny Agencies. These associations set the guide for industry standards, which we strive to exceed.