We had the good fortune of connecting with Michelle Ngome and we’ve shared our conversation below.
Hi Michelle, how do you allocate your time and resources between long and short term goals or objectives?
Early on I learned to simplify life by two factors: time versus money. You can take the time to learn something and do it yourself or you can invest the money on hiring someone to do it for you. In most cases, one will exceed the other. It is important to determine what is priority in the short-term versus long-term. If I need to learn something new I allocate 5-10 hours to learn and practice the material. If I can’t pick up on the subject within that time I need to hire a professional. The last time I had to implement this was launching my podcast. I had a difficult time learning how to edit audio and eventually hired a professional. Also, I use automation tools such as Calendly and Google products to remain efficient. In addition, I use a decision map to help me determine short-term and long-term opportunities. I ask myself a handful of questions such as: What are my core values? What are the organization’s core values? How many people can I impact? What is the impact? What is the essential intent? Is the duration manageable? Will this activity or effort make the highest possible contribution toward my goal? The most important resource is my well being and these questions allow me to distinguish if the opportunity is in alignment with my plans and if I am viable to perform.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Line 25 Consulting focuses on inclusion marketing by helping corporations execute their brand messaging to African-Americans. After seven years I am pivoting my business. I noticed that companies have a difficult time crafting messages to a diverse audience. In 2018, I founded the African-American Marketing Association. AAMA’s mission to foster the growth and professional development of African-Americans in the marketing industry.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Food: Gatlin’s BBQ Velvet Taco City Centre Yogurtland Places: Houston Museum of African American Museum Alley Kat The Flat
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Everyone who reads this! I’m grateful for my circle.
1. @ChulaPortraits 2. Ken Jones Photography