We had the good fortune of connecting with Rob Arteaga and we’ve shared our conversation below.
Hi Rob, other than deciding to work for yourself, what else do you think played a pivotal role in your story?
The fact that I decided to carve out a niche for my work has been a great contributor to my success. Today there are many therapists in town but there are very few that specialize in working with couples and in Spanish. There is a large demand for these professional services and I feel privileged to serve my community in a way that improves their lives in a meaningful way.
What should our readers know about your business?
I think what sets me apart from other therapists is that I’m not afraid to talk to media outlets like Univision or Telemundo or create other types of content with the intent to get my name out there and increase my visibility. One of the things that schools don’t teach you about when you’re studying counseling is that you have to learn how to get butts in your seats to make a living. I had to learn that on my own and I tried a little of everything to promote my work and although it was not easy, it has paid off. Today I see close to forty people a week consistently. I enjoy my work at first I did not want to work with couples because it can be very complicated. Today however, it is very satisfying to see a marriage that started their therapy arguing several times a day every day and seeing them smile or hold hands when they come in.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I just had family in from out of town and we took them to one of our favorite places the Ren Fest. We try to to every year because it’s a such a big unique event where you don’t see anywhere else. The joust, the fire whip show and the blacksmith demos are my favorite. Town Lake center is also one of our favorite spots because it’s got great restaurants and family environment.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My wife, Diana Bustamante, has always supported my work from the very beginning. I used to stand at flea markets passing out my business card to promote my work or place signs on the busy streets on the weekends. No matter if it was a YouTube channel or a podcast that I thought up of doing, she always goes along with my crazy ideas.