We had the good fortune of connecting with Rob Eppolito and we’ve shared our conversation below.
Hi Rob, maybe we can start at the very start – the idea – how did you come up with the idea for your business?
I’ve produced 400+ videos for all types of businesses, but when COVID-19 hit and I saw so many restaurants and stores closing, I knew I had to do something. So I partnered with with local business owners (Sponsors) to drive foot traffic to smaller brick & mortar businesses that desperately need support. Now I produce Community Videos that promote buying local and I provide the video advertising too, all at NO CHARGE to the brick & mortar business! . The Community Video and video advertising component features BOTH the brick & mortar business AND the Sponsor. So it’s truly a WIN-WIN and it’s a WIN for the community too!Alright, so let’s move onto what keeps you busy professionally?
My title is videographer, but people hire me to convey their message effectively. I do that with video of course. Conveying a message isn’t hard, but to make it effective it has to tap into the viewer’s EMOTION. I’m very good at fine-tuning their message with an effective emotional component that makes their video compelling. And that’s key if you want your viewer to take action. Producing a video is almost all creative. While on-site you have to know how to capture the shots so the scene is interesting. At the end of a good shoot you should end up with 50-75 video clips. Then in post (editing) you have to know HOW to put it all together to tell the story, to convey the message. Using voice-over, music and overlays, the video should tell a story, it should keep the attention of your viewer and inspire the viewer to take action.. Every business has a story, it’s up to the videographer to capture it and convey it effectively!Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
As someone who has seen so many restaurants, bars and unique shops in and around Houston, I’ve compiled a list of places on TruVisit.com, My suggestion is start each day at a locally owned cafe` or restaurant. Then head out to see some of the sites like Hermann Park, downtown Houston, museums and some of the outside bars (there are plenty in Houston like Onion Creek, Heights Bier Garden and Little Woodrows on White Oak.) For dinner I would take my friend to unique restaurants like Cafe Brussels, Viet Urban Kitchen or The Del Vista Local Bar & Grill. I would also head out to shore, we can easily spend an afternoon on the Kemah Boardwalk or an entire day down in the beach town of Galveston. There’s a great restaurant that sits over the ocean called Jimmy’s On The Pier! For shopping interests I’d take my friend to 19th street in The Heights or Rice Village too! There’s so much to see and do in Houston!Who else deserves some credit and recognition?
I couldn’t do Community Videos without the wonderful support of my Community Sponsors. They are: Andy Erskine, Carla Schraub, Dr. Julio Arroyo, Evan Soltoff, Jeanne Kugler, Lisa Morton, Mike Lopez, Steve Tower, To find out more about them please visit: http://www.truvisit.com/sponsors