We had the good fortune of connecting with Axel Brave and we’ve shared our conversation below.
Hi Axel, what do you attribute your success to?
Many aspects can be attributed to our brand’s success. Our genuine story, our diverse heritage, the love and passion for food, our constant commitment to provide the best ingredients for your meals, and many other factors. And although I understand we need to continually grow these pillars of success, our most important factor for success is simply that our premium Argentinian-style condiments are delicious. With great tasting condiments consumers can take an easy avenue try something new and delicious, as well as giving them more versatility around the grill.Alright, so for those in our community who might not be familiar with your business, can you tell us more?
We’re the first Premium Argentine-style Condiments brand for Grillers. We’re representing the amazing grilling culture from Argentina for Americas who have a strong passion around the fire pit. This all started around great food, interesting people, and a hot flame. That led to farmers’ markets, then mom & pop stores, then retailers, and now all over the internet. Was it easy? Most definitely not. Nothing in life worth doing is easy. It’s the journey that makes it fun. The challenges are overcome with hard work, passion, dedication and willingness to learn. The ability to get back up when you’re knocked down and to problem solve when you’re completely stuck are like muscles that need constant training. The main lesson I’m always learning is that if you do what you love every single day, you’ll be rewarded in ways you never thought are possible. I want the world to know that there are so many amazing foods and condiments you can make in your own backyard, and to share it with as many people as you can because everything loves a great time around great food.Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Let me paint you a picture (post-COVID of course). We’d start with some easy to-dos to get the energy going and hunger coming. We’d walk around the museum district starting with the Menil Collection and Rothko. The move towards the MFA and CAM, promising to come back to the Natural Science Museum. We’d sit down at the parks around there and plant ideas of where we can eat into their head. We’d get some Sushi as a local restaurant called Nippon. Eat delicious cuts of fish and drink a fair share of Sake. We’d later tour the lovely Central Market and pick up some grocery fare to cook later that night. Mainly consisting of grill-able foods. So plenty of meat and vegetables. I’d invite some close family and friends over for an afternoon grill out and ensure there is also plenty of wine to drink. After 6 or so hours going by, we’d rally up to visit some local bars. Maybe Poison Girl or Better Luck Tomorrow, and everything in between. We’d ensure some dancing very late in the evening to burn off some calories and be ready to eat more in the morning. The next few days would consist of the same adventures. This time visiting downtown, East-end, and visiting all the cool friends in their respective neighborhoods. In between the local travel we’d stop by local favorites like Chris Shepherd’s establishments, as well as funny classics like B19. On weekends, we’d get up very early and visit local farmers’ markets and say high to old and new friends. We’d visit old neighborhoods and get lost in interesting areas like Bellaire. We’d occasionally stop by BBQ joints like Harlem or Khoi to get a real taste of Houston meats. Every night, we’d end up at my home cooking or grilling something we can all be a part of. Repeat this day after day and you can go for at least 3 months without touching a place twice. However, the friend would soon realize that they want to revisit everything twice.Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I never say this enough, but everything we’ve built has been for our fans and customers. We’ve only gotten to grow as much as we have because of interesting and caring folks like you. People who love delicious food and a great story. People who care about what they consume and where it comes from. People who love expanding their food palate. AKA people with great taste. That’s who we’re dedicating out shout out to! Without y’all I wouldn’t be doing what I love every single day and working even harder to make your eating experiences a little more interesting. But also, obviously my family for sharing their cooking, story and heritage with me.