We had the good fortune of connecting with Robert Jucker and we’ve shared our conversation below.
Hi Robert, is there something that you feel is most responsible for your success?
Our business was founded in 1949 by three brothers who survived the Holocaust. They became a part of the Houston community and were a part of so many lifecycle events and those traditions continue from generation to generation. We’re on our 4th generation of customers now. These are the reasons we say we are Memory Makers Who Happen to be Bakers® because we have been blessed with a community who has allowed us to be a part of their memories.
What should our readers know about your business?
Our history dates back almost 200 years. The traditions of my family’s baking began in Chrzanow, Poland circa 1825 and were preserved despite the family’s concentration camp imprisonment during the Holocaust. After their liberation they made their way to Houston and brought Eastern European scratch baking to what is now three Houston locations. And almost 200 years later, each day our scratch bakers produce a full line of breads, pastries, cookies, specialty dessert cakes and pies, as well as custom birthday, special occasion, wedding and groom’s cakes. Most of our bread recipes are still true to those used in Europe.
Currently the bakery is owned by me and my wife, Janice. We call ourselves the King and Queen of Disasters, as our business has survived 4 floods, a fire, hurricane, pandemic and freeze. We are proud to say we pay our team throughout every disaster. These experiences have turned us into “accidental advocates” (really more my wife) trying to mold legislative policy to help small businesses locally, statewide and nationally.
Our Three Brothers Bakery pecan pie was named “the Best Mail Order Pecan Pie America has to offer” by Country Living Magazine multiple times. We now ship it all over the country and fill up FedEx trucks many times throughout the year. It is a favorite of many accolades along with being named Best Bakery in the Houston Chronicle Best of the Best Awards 2021 & 2020.
Other awards include “America’s 20 Best Bakeries” by The Daily Meal, 2017 blue ribbon champion at the American Pie Council’s National Pie Championship for our key lime pie in that category. Also, the bakery won the SBA’s Family-Owned Small Business of the Year by the Houston division twice and in 2018 we received the SBA Phoenix Award for Small Business Disaster Recovery.
Lastly, the three brothers knew what it was like to be hungry, so my Dad and Uncles fed the homeless and hungry daily, and we have continued to do so with our day-old baked goods. We have been doing this for 72 years.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Of course, first stop is Three Brothers Bakery and then in no particular order:
The Beer Can House
Natural History Museum
Holocaust Museum Houston
Art Car Museum
Space Center Houston
Miller Outdoor Theatre if in session with free live performances
Blue Bell tour and ice cream shop in Brenham
Big Sam statue on I45
EPO – Electronic Parts Outlet
Catholic Guild on Lovett
Lower Westheimer for eclectic buys
Bubba’s for bison burgers
Three Brothers Bakery (of course)
Taste of Texas
Blue Nile Ethiopian
Harold’s in the Heights
Who else deserves some credit and recognition?
Of course the biggest credit goes to the loyal fans and customers, great team and the legacy of the three brothers. Additionally, we give credit to our insurance agent and the SBA because without them we would be out of business. As I said we have been through 4 floods, a fire, hurricane, pandemic and freeze, and our insurance coverage kept us in business, and the SBA loaned us the big money needed to continue in business.
Lastly, I give credit to the three brothers. They survived a very tough experience, and they let those experiences make them stronger, and we stand on the strong shoulders of their legacy to us and our community.
Three Brothers Bakery Bakery surrounded by water: Photo Credit – Katrina Kidder