We had the good fortune of connecting with Audry Mushagalusa and we’ve shared our conversation below.

Hi Audry, what is the most important factor behind your success?
I feel comfortable with being uncomfortable, and this is something that keeps me going even through the worst moments. We have all been in uncomfortable situations, but how we handle them is different. I have found myself in situations that were out of my comfort zone, but throughout my life, I have trained myself to be comfortable in uncomfortable situations, and I believe this must be one of the reasons why I am where I am today. When I’m comfortable in an uncomfortable situation, I gain control over it instead of it controlling me. Like many entrepreneurs, we find ourselves in situations we are not prepared for, and we must make a decision that is right and good for the business, and so often we have to make decisions we are not comfortable with. One more factor I must mention is having a positive attitude toward everything. This has helped me avoid a lot of unnecessary situations. A lot of people fail to understand that having a positive outlook on everything is a game-changer. When your mind only sees the positive, nothing negative will sink in your mind, and this is a powerful habit to develop, most especially when you are in business. Instead of worrying about “What if things go wrong”, be excited about “What if things go right?”

What should our readers know about your business?
AM APPAREL is an online fashion store packed with styles for everyone and every fashion taste. When you want to keep it casual, AM APPAREL is your place to go. When you must keep it formal, or perhaps some street vibes, AM APPAREL got you covered. Currently we don’t have any physical stores, you can find us online at www.shopamapparel.com, or on app store/google play store by searching AM APPAREL. Compared to other businesses in our industry, we are a customer-obsessed company, always looking for ways to give our customers an extraordinary shopping experience. Our customer satisfaction efforts have by far set us apart from others. The journey of the business has not been an easy one, full of obstacles and setbacks but I’m grateful that God has walked us through every step of the way. When I first launched the company, I was not sure it would be where it is today. I was so ready to fail, why? I knew I did not have any knowledge of e-commerce or selling clothes. I had no idea how digital marketing works, or what it even is. All I knew was I needed to do this, I believed the rest I would learn along the way. If I am very committed to something, I find ways to make it work even if the circumstances are not in my favor, and it was the same thing for AM APPAREL, I had to read books, watch videos, read articles and use any useful resource I could get my hands on. All I needed was knowledge. But it was all worth it in the end because the goal is always to be 1% wiser every day.
There is always something to learn from every situation, I must admit I have learned a lot of valuable information during my time in business. A great piece of advice I can point out to anyone reading this is that sometimes you have to believe in yourself enough that you won’t need any motivation from anyone. People won’t always be there to cheer you, to clap for you, so you got to be there for yourself because whatever you can dream, you can achieve.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’m not the outgoing type of person but I often enjoy trying out new adventures and since I’m a photographer, I know of a place or two that I call favorites. If a friend of mine visited the city of Houston Texas there are quite a few places I would take them for their trip. To begin with, I would take them in downtown Houston, it’s always a different vibe at night when the city is lit up and bright. It’s well known for entertainment, recreation and attractions such as the Houston Aquarium, which is by the way my favorite spot to visit. Downtown is a place with a lot of bars, restaurants, coffee shops and parks so you would never feel bored when commuting around the city. My favorite spot to have dinner is at the rooftop restaurant called Spindletop, it’s such an amazing place with amazing food on its menu. What I like about the place are the views it offers as it’s right on the rooftop, so you get to see the city in front of you. I usually order the spinach frisée as my appetizer and 14oz Grilled ribeye as my entrée. These are not my favorite foods, but I like how they make them there. As for my buddy, I would recommend the chicken confit since it tastes delicious. For a weeklong trip, there are a lot of amazing places in Houston to spend some time at. Another spot I’m sure they would enjoy is the seismique art museum. It’s a very beautiful place showcasing multiple arts in different dimensions, and colors. Professional-wise, I would pick Buffalo Bayou Park as my favorite photography location in Houston. I love the views it offers and no client has ever hated pictures we took there:)

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I might have quite a long list of people I’m thankful for, but for the sake of time, I will keep it to a minimum. I have met a lot of amazing people who in one way or another impacted my life, and I’m very thankful to each one of them. I would like to dedicate my first shoutout to my father. He has been an amazing parent, friend, mentor, business partner and the list goes on. He had sacrificed a lot for me to be where I am today. He has been a very important resource in the growth of AM PHOTOGRAPHY HTX, a photography business, which we run together. He believed in me before anyone else did and I’m forever grateful for having him. I would also like to show gratitude to the true friends who trusted me before strangers did. When I launched AM APPAREL, I received a lot of support from close friends, which is just what I expected because when starting a business, your closes ones will be your first customers. No one else will trust you when you are new in the business. Same way with AM PHOTOGRAPHY, I had to take my friends pictures for free just to build a portfolio to show to potential clients. Friends gave me the confidence to keep going even though I couldn’t see the results yet, and this is something I don’t take for granted.

Website: www.shopamapparel.com

Instagram: shopamapparel

Twitter: shopamapparel

Facebook: shopamapparel

Other: My personal Instagram: @audrymusha

Image Credits

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