We had the good fortune of connecting with Salvador Herrera and we’ve shared our conversation below.

Hi Salvador, can you walk us through the thought-process of starting your business?
Given my personal abilities and passion for lobbying, I envisioned a future of international relations, exchange of financial, law and political knowledge and realized no company could offer me to fulfill these life requirements. I started working for myself and a devoted but small list of clients. Then all turned into a company.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Risk is a must in financial business. I have learned to read people’s fears and motivations, which drive decision that affect the forthcoming events. If I wasn’t able to read accurately, I would not be in business.

So I grew my team in the more critical world timing. Just a few months after the pandemic lockdown started, I opened offices leasing a whole floor in the middle of a once buoyant financial district, turned into a lonesome territory. The bet was good and many more customers were attracted by this defiant attitude.

What I learned is that every crisis turns a small bunch of middle-class visiones into millionaires. Media normally takes care of disaster and bankruptcy of big money. That sells. But is a fact that money just doesn’t disappears; it just changes from one pocket to the other.

Thus, I got the philosophy of my company: We can’t avoid risk, just take advantage of it.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Houston combines nature, development, technology, science, art and cultural syncretism. My best suggestion for a full experience will take them to Memorial Park and the cozy arrowwood trail. A walk in downtown is a must, any crossroad is good. Dallas and Main, Texas and San Jacinto, Crawford and Congress. Be sure to have a steak at Guard and Grace at Dallas and Smith.

The NASA will blow your mind if you’r into science and technology. And the road will give you the experience of texans enjoying their muscle cars at top gear.

Cultural syncretism can be found in both, the Museum District, having a meal at Lucille’s and heading to the San Jacinto Monument. A massive tower in the middle of the coastal mangroves, where you can experience a great storytelling of how this state reached it’s greatness. End the day dining at the Monument Inn Restaurant.

Don’t leave Houston believing there are no nice beaches around. El Jardin Beach is a small piece of paradise surrounded by some of the most beautiful marine landscapes.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Some years ago, business was not as good and some clients used social media as a resource for expressing their dissatisfaction against me. Public bullying suddenly was a concern uneasy to neutralize and handle. I had to learn to live with that and face to face regain my reputation. That made me grow exponentially, and that strength hadn’t arrived if it wasn’t through my critics.

Website: https://www.safrainvestmentgroup.us

Instagram: @safra_fin_op

Twitter: @groupsafra

Facebook: Safra Fin Op

Image Credits
Silvia Perez Marcos Rodriguez

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