We had the good fortune of connecting with Samantha Holsomback and we’ve shared our conversation below.

Hi Samantha, career-wise, where do you want to be in the end?
Building relationships and creating beautiful memories has always been important to me. I’ve extremely thankful for the friendships that have developed from the clients I have been hired by over the years. The end goal for me would be to maintain and grow these relationships, while continuing to do a job that I truly enjoy. I find value in creating one of a kind experiences and take pride in being able to be part of so many special moments in people’s lives. My work and personal life balance is created by my flexible schedule and it allows me to the opportunity to spend time with my children and husband and that’s one of the main reasons I created my Event planning firm many years ago. Being an entrepreneur has it’s downfalls and benefits. Remarkable opportunities have come my way over the years and in the end I hope I continue to bring joy to people and provide quality work for their special occasions.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I am a 39 year-old, married, mother of two that treasures my family, friends and occasionally a good Pinot Noir. Years ago I found myself working at a job that I was proud to have. The clacking of my high heels on the ceramic floors of the office
made me feel powerful and important. My daily contribution to this renowned firm made me like I had finally ‘made it’. The ugly side of this job left me feelng inadequate and like a failure. I had two children at home that barely got to see me. I would rush through the morning routine to get them fed and off to school on time only to sit in an hour-long commute.
Once I would return home, it would be an exhausting feat to get dinner, homework, showers and quality time secured, and that was only on the days that I actually made it home before bedtime.
It was grueling and surely similar to the same life that every working parent struggles to live. Eventually I had the hard-hitting conversation with my husband and we agreed that we were blessed to be financially
stable enough for me to make the switch from Corporate America to At Home Manager.
The first few months were met with joy and filled with the contentment of attending countless classroom
parties, testing out new Crockpot dinners, finally finding the bottom of the mound of laundry and brunching at leisure in the middl e of the week.
That flame slowly flickered as I knew I was destined for more and longed to have it all. I had always
relished planning and executing the events within my circle.
My imagination, excellent stress management skills, an acute eye for detail and the sheer thrill of
watching a successful event unfold was truthfully one of the greatest loves in my heart. What was a girl to
do? I struggled with my own insecurity of jumping out into the world of entrepreneurship and didn’t even
know how to formulate a business plan. I wrestled with the thought of people judging pr mocking me for wanting to
launch an Event Planning company of my very own. The idea that this dream would become a reality
seemed bleak and unattainable, yet I leaned into my faith.
“I will walk by faith even when I cannot see.
” 2
Corinthians 5:7.
Faith, along with support from friends and family, lent me the courage I needed to stop dreaming and
start doing. I quite literally woke up one day and decided that this woud be the day that I claimed my
I selected a business name and jumped out into this big scary world of entrepreneurship. I decided on All Things Love –
Event Planning. This name rang true in that each project would be a labor of love and dedication for each
future client.
It covered the notion that in any event planned, the host will always reach to invite the people they hold
closest to them (their guest list). Whether the event is a birthday party, graduation, baby shower,
wedding, employee appreciation, a quaint dinner party of colleagues, product launch, book signing, or a
fundraising gala, there is always a sense of care and closeness considered when buiding a guest list.
I began constant research in marketing ideas, success rates, supply and demand, pricing and how to
begin building my portfolio. I started off small and frankly, embarrassingly inexpensive in my fees as I
needed to depend on my clients for experience and rapport. I attended countless business-building
seminars, web conferences and enrolled in an online business site to generate new leads.
Before I knew it, years had passed. Word of my work ethic had circulated and the accolades and referrals
began pouring in. It took a tremendous amount of falling and mismanagement to get me to where I am
today. The old adage that “you must crawl before you learn to walk” defined my growth in the
entrepreneurial sector, and I’m thankful for everything I’ve experienced along the way.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Houston is renowned for dining, shopping and entertainment. Downtown, Mid Town, The Galleria, The Museum District, Montrose, The Heights, and River Oaks are fantastic for a variety of indoor/outdoor options!

Who else deserves some credit and recognition?
I definitely want to recognize the friends, family and clients that have supported me and believed in my vision to develop and grow my business. It’s that hope and faith that has carried me through.

Facebook: All Things Love Event Planning

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