We had the good fortune of connecting with Shannon Moore and we’ve shared our conversation below.
Hi Shannon, as a parent, what do you feel is the most meaningful thing you’ve done for them?
I am a firm believer in leading by example. As a business owner I put my blood sweat and tears into my work. I was extremely proud when my six year old son asked about starting his own business, a lemonade stand. He didn’t want just any lemonade stand, but researched what he wanted it to look like, came up with merchandise ideas, and even insisted on the quality control. We had the stand built to his specifications, tested out different lemonade, picked out the right glassware, and even bought sonic ice to make sure everything was perfect. His first day in business he made almost $300 dollars. Then came the lesson of deposits, taxes, profits and losses. I love that he too wants to be an entrepreneur. I think the most important role as parents is to prepare our children to follow their dreams.
What should our readers know about your business?
I am a workaholic. If you asked me 15 years ago where I saw myself in 2020, I would probably answer CEO of a restaurant company; most likely the same one I worked with for 20 years. I was happy, I was successful, I was selfish with my time, and I was living my best life, so I thought. I did not think I would be married or have children, and at the time I really was content with that. I lived for my job, and that was enough for me. Well life has a funny way of throwing curveballs am I right? In 2011, I got married, moved from NYC to Idaho to Texas and we got pregnant. We had a miscarriage, and several more. In 2014, we were blessed with Brody. Talk about rocking your world! It was time for me to re evaluate my career choices, because being away from this miracle baby of ours was not an option. I started consulting with restaurants, opened 2 new restaurant concepts but was still unable to balance the work home life as a “mompreanuer”. Then I got a call from one of my old friends who had opened up a new wedding venue, and needed someone to manage it. It was going to be a weekend, Saturday only gig, and who doesn’t love a wedding right? Little did I know how this little “side gig” would open my eyes to a career path I was destined for. I met with a wedding planner to kind of get a grasp on this role I was stepping into, in my head I seriously thought: “This lady is so full of herself, had horrible taste, lacked customer service and was less than pleasant to be around.” That same woman said I did not have what it took to be a wedding planner. UM CHALLENGE ACCEPTED….I NOW WANTED TO BE A WEDDING PLANNER, but if I was going to be a part of this world I needed to be the opposite of her. I am forever grateful for that experience, and in reality it taught me what not to do. I quickly went from managing the venue, to coordinating their weddings, and then getting asked to plan and coordinate weddings outside of the venue. I found a love of planning events. It is a glorious feeling to be a part of such a special day in someone’s life. I used to joke that I’m the most non wedding planner planner out there. I was able to start my own company, find a work/home life balance, and do something that I absolutely LOVE.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
What an amazing question. As a planner I would literally make a itinerary for the trip so what a fun excuse to get my bestie to come visit. I think the best Texas Restaurant to dine at for anyone from out of state is The Taste of Texas. It has been a staple in my life celebrations since I was a kid so the nestolgia alone is worth the visit. The Houston Zoo and Children’s museum is a great day trip with the kids. I love coffee at boomtown coffee and always order a macaroon with my Ice Capp. I love the heights and sometimes wish I was cool enough to live there. One of my favorite local shops is Forth and Nomad, they’ve also recently added a coffee shop I have yet to check out. Sambuca downtown is amazing night spot with great food and live music. After a few too many drinks I crave Franks Pizza, the brisket pizza is AMAZING. I love staying at the Magnolia Hotel for a quiet night, or hitting the spa at the Houstonian, which is under construction at the moment. I live in the burbs of Katy, so a fun day at No Label Brewery is a must and dinner at Local Table. For a long weekend I would rent a beach house in beach town a hidden gem on the outskirts of Galveston that has beautiful ocean front properties with an amazing view. I would love to take a helicopter tour of the city with Wing Aviation.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Where to begin? I have had an amazing support group from the very beginning. Blake and Stacey Beckendorff of Beckendorff Farms trusted me with the management of their historic barn wedding venue in Katy Texas which is how I got my start in this industry. Lewis Grell of LG Entertainment has been a great friend and mentor, challenging me to get out of my comfort zone. Chris Nguyen of Cafe Natalie has taken me under his wing and been a great source of wisdom while navigating a new industry.
Endless Exposures, Daniel Colvin Photography, Jenna Routh Photography, Ashley Monroe Photography, Fulmer Photography