We had the good fortune of connecting with Brian Watts and we’ve shared our conversation below.
Hi Brian, can you walk us through the thought-process of starting your business?
I have been a physical therapist for 10 years now and before starting my own business, I worked for two different larger corporations as a staff physical therapist. I realized that my potential to help people was limited in the type of business I was in. So I decided to start my own physical therapy practice that would allow me to create an overall better patient experience with better outcomes and better patient satisfaction. I also wanted to be able to spend more time with my family and do the sports and activities I enjoyed. I have been able to create more time and financial freedom for myself and my family by owning my own physical therapy practice along with helping hundreds of people stay active and return to the active lifestyle they love and deserve.
What should our readers know about your business?
My business College Station Physical Therapy and Performance is unlike any other physical therapy business in the Brazos Valley. We are 100% private pay and are able to give the highest quality of care to our patients and clients without the red tape of third party payers. We are also privately owned and operated which allows us to focus on the patient and their needs. We work with active people in the Brazos Valley. We help them recover from injury, return to their active lifestyle and reach their highest level of performance. We do this with one on one care both in person and virtually. We are more of a hybrid PT practice in that we do both physical therapy and strength and conditioning. I call it performance physical therapy. The majority of our clients are active in Crossfit, running, triathlon and golf. I am proud of the success rate of our patients. Because we make sure that we are a good fit for them before starting any treatment and are able to give amazing results. It has not been easy to create this kind of business because many people don’t really know how we can help them. You do not have to be injured to come see us. We also help with performance and return to sports. One of the hardest things is to educate people on what sets us apart from other clinics. Our clients tend to become customers for life because they value what we can offer. The main lesson I have learned is to be a part of the community and build trust with your clients. If you can get out there and do the things that they are struggling with or have been injured doing, you instantly have credibility and are able to better understand what they are trying to do. For example if you want to work with a Crossfitter you need to do Crossfit so you can better understand what they are putting their body through. We want everyone to know that we treat everyone like an athlete because we feel that if you have a body, you are an athlete.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
College Station is the home of Texas A&M, so we would attend a local sporting event on campus if possible. There are many restaurants here but I would have to take them to the Republic Steakhouse where we can enjoy steak, wine and whiskey. We would try to hit up at least one of the golf courses. There is a campus course and I would also take them to Pebble Creek Country Club. We would spend one evening at the Lake Walk by the Stella Hotel to hear live music and enjoy drinks/food at Campfire.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
First: My wife Allison. She was the reason I started my own business. It was her idea. She saw that I was getting burned out by my job and I needed a change. She has supported me the entire way and is actively involved in operating and growing the business. Second: My business mentors Jarod Carter, Danny Matta, Yves Gege, and Jerred Moon. They have all helped me learn how to start and grow my physical therapy business.
Linkedin: Brian Watts
Facebook: College Station Physical Therapy and Performance
Youtube: College Station Physical Therapy and Performance