We had the good fortune of connecting with Stacy Williams and we’ve shared our conversation below.
Hi Stacy, is there something that you feel is most responsible for your success?
We’re still a fairly new brand but I would contribute much of our success to the community around us. We’ve connected with so many wonderful people through social media, manufacturing, and in-person who have fully supported us from the beginning and continue to do so.
What should our readers know about your business?
Vote For Cotton is a small basics and accessories collection for kids. When I decided to start this brand I had little knowledge about the fashion industry. I didn’t have much money to fund my ideas and I had no clue what it took to build a business from the ground up-but what I did have was faith, passion, determination and an intimate circle of people who believed in me. Through the journey, I’ve relied heavily on that combination to get me to the next level. I’m a creative and love connecting with people through my story and products. I look at my business from a community first mentality. I don’t want to be rushed into “overnight” success. I’m very clear about my business intentions and go at my own pace. Unfortunately, that comes with some challenges but I don’t let those bumps in the road scare me from pursuing what I started-instead I see them as opportunities to grow. I often think about how I’m showing up for myself and my business in real life. Full transparency, there are areas I need to balance better… I need to be more visible on social platforms but I struggle with wanting everything to be aesthetically pleasing (and it holds me back but I’m working on it). I’m also saying this out loud to be held accountable by my community. Besides that, there are a hand full of things that I’m very proud of and creating high quality, long-lasting products is one of them.
As a female-led, self-funded, black-owned business in an industry that doesn’t have a lot of WOC brand owners- I’m proud of that, I’m playing by my own rules and building a loyal community around my dream. That in itself is mind-blowing!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
This may be the hardest question for me. I’m an introvert who can be social (I’m not even sure that makes sense but maybe my introvert fellowship understands). I love food but don’t even have a favorite restaurant, I love music but hate concerts. I’m not the friend to call for this assignment, there’s even a 90% chance that I’ll cancel.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My story has so many people involved that I can’t just shout out one person. Above all, I have to truly extend gratitude to my family. They’ve watched me cry over missing shipment, jump for joy when an idea comes to life, they’ve been there when I needed photography assistance, models, and the list goes on.
I also want to give major props to my supportive friends that have turned into repeat customers. The friends that believe in what I’m doing even when I doubt myself.
And lastly, I want to shoutout a super talented small business owner that I’ve only met and eventually worked with through social media but still feels like we’ve known each other forever-Shanlynne Silvestre (Shay) from @imagenfotografi . Shay has definitely played an intricate part in a lot of my awesome brand visuals.