We had the good fortune of connecting with William Wood and we’ve shared our conversation below.

Hi William, we’d love to hear what makes you happy.
Natural light makes me happy. No matter how many projects I work on with perfect three point lighting, I still just like natural light coming through a window in the afternoon creating refractions or interesting shadows. When it comes to filming I think I am the happiest when a frame selection or the environment surprises me. If I know exactly what I want something to look like and it turns out exactly that way, I am a little bummed out. I need variability and newness. I usually will try and switch up something for every new project, either a new lens or a new camera body or a different lighting system, just to keep me seeing things with fresh eyes.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I’ve done freelance photography/videography for the past several years while maintaining a full time position in the same field. I got to this point by just doing it a lot and getting lucky at first and then learning what made me come alive when I was shooting. I started being creative with no other purpose in mind other than to make something completely original. It sort of came easy to me after really struggling through a degree in accounting and then trying to make that my career. After I realized that I wanted to do creative work the doors just sort of opened for me. It’s always a hustle but it’s different when it’s something that you enjoy and something that inspires you. If I had to describe my work I would probably say that I am first a hustler and a communicator. I feel like those two attributes will carry anyone through life even if your talent won’t. Secondly, I just like to create dope stuff and I fully understand that my work is not just a reflection of the brands that I am working with but lives on in this sort of eternal portfolio that is the internet and social media. That keeps me on my toes and wanting to be better instead of thinking of projects as isolated tasks.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I am pretty basic when it comes to hanging with people. I would probably take them to Tiny’s, Superica, Flora, Whiskey Permission, Coltivare for food/drinks. My best friend would also want to check out some abandoned building and probably catch sunset around downtown. I think a trip to Galveston is always a good shock to the system. Not the strand but just the whole vibe of the city is pretty trippy and doesn’t feel like many other places that I’ve been. Other than that it’s all about the backyard fire-pit and good cocktails.

Who else deserves some credit and recognition?
There are a lot of films and artists who have inspired me creatively so it’s hard to nail down just one. When I first started taking photos I was shooting on my iPhone with Hannah, Sophie and Josh Anderson. They forced me to get on instagram and to take aimless walks around Houston and take photos. That’s when my mind kind of opened up to what the instagram community could be (back then) and how the actual act of creativity almost happens as a byproduct of space created in your mind. If I hadn’t met those three siblings I probably wouldn’t have even started taking photos or pursuing visual arts so I always remember that time in my life and think about them.

Website: williamgeoffrey.com
Instagram: @williamgeoffrey

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